亚马逊卖家必读：旺季退货或超1500亿美元！3招有效降低退货率
图片来源：图虫创意
Image Source:Tuchong Creative
据第三方机构数据表明，今年旺季退货产品金额或超1500亿美元。在亚马逊运营中，退货不仅影响着卖家店铺的转化销量，还影响着店铺排名，严重的话可能还会被官方关店。
According to third-party data, holiday return values may exceed $150 billion this year. For Amazon sellers, returns not only impact conversion rates and sales, but also store rankings - in severe cases possibly leading to store suspension.
一、探究客户退货原因
1. Analyze Return Reasons
客户选择退货原因有很多，比如货物受损、发错货等，还有可能是不满意而退货的。这时，卖家可通过绩效-买家之声可以获取买家反馈、买家满意度等指标，收集买家退货理由。
Common return reasons include damaged goods, wrong items shipped, or customer dissatisfaction. Sellers can use the Performance-Buyer Voice feature to collect feedback and satisfaction metrics.
二、严查品控，细化listing展示页面
2. Strengthen Quality Control & Optimize Listings
很多顾客退货的原因是因为实物与产品listing不符。网上的产品描述吸引人，结果与产品本身差距较大，这也是顾客产生退货的原因之一。
Many returns occur when physical products don't match listings. Overly attractive descriptions that don't reflect actual products frequently lead to returns.
三、重视review，找准产品对症下药
3. Leverage Product Reviews for Improvement
想要真正降低退货率，就要从源头开始把控，而分析买家评论就是能从根源上解决退货的最好办法。从评论中找准卖家退货原因和自身商品不足。
To truly reduce returns, analyze buyer reviews to identify root causes. The EasyYa product research tool helps sellers understand buyer complaints and optimize accordingly.
旺季选品神器推荐：EasyYa易芽选品插件+小程序双解决方案
Peak Season Tool Recommendation: EasyYa Product Research Chrome Extension + Mini Program
• 实时翻译买家评论
• Real-time review translation
• 差评痛点分析
• Negative review analysis
• 移动端随时查产品
• Mobile product research
旺季来临之时，不仅能用EasyYa查看详细评论数据，优化产品和listing，明晰畅销变体，降低退货成本，还能随时透视产品优劣，让选品更简单！
This holiday season, use EasyYa to analyze reviews, optimize listings, identify best-selling variants, reduce return costs, and make smarter product decisions!
