台州SEO推广技巧：如何用低预算在海外推广APP产品
编辑导语/Editor's Introduction: 在海外市场实现移动应用的低成本营销推广需要从社交媒体推广、网红博主合作等多方面布局。本文将分享2022年海外低成本拉新的APP推广方式。
Introduction: To achieve low-cost marketing promotion for mobile applications in overseas markets, it requires layout from multiple aspects such as social media promotion and cooperation with influencers. This article will share low-cost user acquisition methods for APP promotion overseas in 2022.
一、在社交媒体上保持活跃/1. Stay Active on Social Media
无论您的APP是什么类型，大多数目标用户都在社交媒体上。因此，社交媒体推广是最具成本效益的方式之一。
No matter what type of APP you have, most target users are on social media. Therefore, social media promotion is one of the most cost-effective methods.
1. Facebook：鼓励社区建设/Facebook: Encourage Community Building
Facebook提供多种吸引潜在用户的方式：特色促销、竞赛活动、发布高质量内容等。加入相关Facebook群组可帮助向特定受众推广您的应用。
Facebook offers various ways to attract potential users: featured promotions, competition activities, publishing high-quality content, etc. Joining relevant Facebook groups can help promote your app to specific audiences.
2. Instagram：注重视觉美学/Instagram: Focus on Visual Aesthetics
Instagram擅长通过"预告"方式制造期待感。发布视频宣传片、屏幕截图等内容能有效吸引用户注意。
Instagram is good at creating anticipation through "teasers". Publishing video trailers, screenshots and other content can effectively attract users' attention.
3. Twitter：互动获取用户/Twitter: Interact to Acquire Users
Twitter是获取用户的互动平台。分享内容、更新资讯并询问用户体验感受，鼓励对话将帮助维持应用程序的使用。
Twitter is an interactive platform for acquiring users. Sharing content, updating information and asking about user experience will help maintain app usage.
4. TikTok：新的流量洼地/TikTok: New Traffic Hotspot
TikTok平台上的巨大流量能够为出海厂商带来巨大潜在购买力。可采用品牌接管、信息流广告、品牌标签挑战赛和KOL营销等方式推广APP。
The huge traffic on TikTok platform can bring great potential purchasing power for overseas manufacturers. APP can be promoted through brand takeover, feed ads, branded hashtag challenges and KOL marketing.
二、应用商店优化/2. App Store Optimization
应用商店优化(ASO)是推广应用程序的重要方式。70%的用户通过应用商店搜索找到应用，65%的下载发生在搜索之后。
App Store Optimization (ASO) is an important way to promote applications. 70% of users find apps through app store search, and 65% of downloads occur after search.
ASO优化关键因素包括：吸引人的应用名称、包含关键词的应用说明、醒目图标、展示应用的截图和视频、以及良好的用户评分和评论。
Key factors of ASO include: attractive app name, app description containing keywords, eye-catching icon, screenshots and videos showing the app, and good user ratings and reviews.
三、与网红博主合作/3. Cooperate with Influencers
KOL营销比传统广告更微妙，不易招致用户反感。当KOL在社交媒体上推荐您的APP时，能有效推动下载安装。
KOL marketing is more subtle than traditional advertising and less likely to cause user aversion. When KOLs recommend your APP on social media, it can effectively promote downloads.
可采用赠送个性化折扣代码和链接、扩大目标范围、联系垂直类博客等KOL营销策略。
KOL marketing strategies such as giving personalized discount codes and links, expanding target scope, and contacting vertical blogs can be adopted.
四、与其他APP交叉推广/4. Cross-Promotion with Other APPs
通过交叉推广，您可以在同类应用上投放广告，为自己的APP带来新增流量，同时不需花费大额推广预算。
Through cross-promotion, you can place ads on similar apps to bring new traffic to your own APP without spending a large promotion budget.
寻找合适的交叉推广合作伙伴需要：在应用商店搜寻潜在对象、了解对方其他APP情况、主动联系潜在合作对象。
Finding suitable cross-promotion partners requires: searching for potential partners in app stores, understanding their other APP situations, and actively contacting potential partners.
结语/Conclusion: 海外APP推广需要综合运用多种低成本营销方式，包括社交媒体推广、ASO优化、KOL营销和交叉推广等，才能在竞争激烈的市场中脱颖而出。
Conclusion: Overseas APP promotion requires comprehensive use of various low-cost marketing methods, including social media promotion, ASO optimization, KOL marketing and cross-promotion, etc., to stand out in the competitive market.
