10年以上经验分享:APP付费推广与SEO快速排名最佳实践
移动广告平台推广APP的核心策略
Core Strategies for Promoting APP through Mobile Advertising Platforms
有些开发者在烧钱,有些开发商在盘算转化率。为了更好地玩转移动广告平台,我们列举以下最佳的app付费推广方法:
While some developers burn money, others calculate conversion rates. To better utilize mobile advertising platforms, here are the best paid promotion methods:
一、广告素材策略
1. Advertising Material Strategy
首要步骤是制定广告素材信息传递策略。消费者更有可能点击认识的品牌广告。EA在投放电视广告时总会显示品牌标识,这值得借鉴。
The first step is to develop an advertising material delivery strategy. Consumers are more likely to click on ads from brands they recognize. EA always displays its logo in TV ads, which is worth learning from.
二、精准用户定位
2. Precise User Targeting
移动广告网络提供多种定位方法。推广Android游戏只需定位于Android广告资源,避免浪费预算。
Mobile ad networks offer various targeting methods. When promoting Android games, only target Android ad inventory to avoid budget waste.
三、App Store优化技巧
3. App Store Optimization Tips
研究表明:用户登录页面后,应用需在3秒内吸引注意力。详细说明、优质图标和名称都极其重要。
Research shows: Apps need to grab attention within 3 seconds after users land on the page. Detailed descriptions, high-quality icons and names are crucial.
四、广告预算分配
4. Advertising Budget Allocation
根据用户终身价值(LTV)优化广告花费。计算公式:RPDAU(每日活跃用户盈利)×平均活跃天数=LTV。
Optimize ad spending based on user Lifetime Value (LTV). Calculation formula: RPDAU (Revenue Per Daily Active User) × average active days = LTV.
五、实用小技巧
5. Practical Tips
- 保持应用大小在50MB以内
- Keep app size under 50MB
- 每月更新两次广告素材
- Update ad materials twice a month
- 优先考虑英语用户群体
- Prioritize English-speaking user groups
SEO快速排名关键点
SEO Quick Ranking Key Points
对于十年以上的网站,应重点关注:
For websites over 10 years old, focus on:
- 内容深度更新与优化
- In-depth content updates and optimization
- 高质量外链建设
- High-quality backlink building
- 移动端适配与核心指标优化
- Mobile adaptation and core metrics optimization
通过以上方法,可以有效提升APP推广效果和网站SEO排名。
Using these methods can effectively improve APP promotion results and website SEO rankings.
