跨境直播行业爆发：大学生求职暴增70% 企业接受"零经验"新人
跨境直播行业正迎来前所未有的发展机遇。随着新东方创始人俞敏洪直播带货登上热搜，跨境直播电商这一新兴领域再次成为行业焦点。数据显示，2021年第三季度直播行业大学生求职人数同比激增69.52%，其中广州、成都等南方城市岗位需求最为旺盛。
The cross-border live streaming industry is ushering in unprecedented development opportunities. With New Oriental founder Yu Minhong's live streaming sales hitting the hot search, the emerging field of cross-border live streaming e-commerce has once again become the focus of the industry. Data shows that in the third quarter of 2021, the number of college graduates applying for jobs in the live streaming industry surged by 69.52% year-on-year, with Guangzhou, Chengdu and other southern cities having the strongest demand for positions.
一、直播行业人才需求现状
1. Current Situation of Talent Demand in Live Streaming Industry
根据智联招聘与淘榜单联合发布的《2021年直播产业人才报告》：
- 直播岗位招聘数同比增长11.72%
- 求职人数同比增加46.69%
- 大学生求职人数同比激增69.52%
According to the "2021 Live Streaming Industry Talent Report" jointly released by Zhaopin and Taobangdan:
- Number of live streaming job postings increased by 11.72% year-on-year
- Number of job seekers increased by 46.69% year-on-year
- Number of college graduate job seekers surged by 69.52% year-on-year
二、跨境直播岗位要求与薪资
2. Requirements and Salaries for Cross-border Live Streaming Positions
典型跨境直播岗位要求包括：
- 每日3小时纯英文直播
- 熟悉产品卖点，撰写直播文案
- 策划直播流程，与观众互动
- 直播后客户维护与数据分析
Typical cross-border live streaming position requirements include:
- 3 hours of pure English live streaming daily
- Familiar with product selling points, writing live streaming copy
- Planning live streaming process, interacting with audience
- Post-stream customer service and data analysis
薪资水平：多数跨境直播岗位月薪超万元，主要集中在宁波、上海、广州等跨境电商企业聚集地。
Salary level: Most cross-border live streaming positions offer monthly salaries of over 10,000 yuan, mainly concentrated in cross-border e-commerce hubs like Ningbo, Shanghai and Guangzhou.
三、大学生在跨境直播中的优势
3. Advantages of College Graduates in Cross-border Live Streaming
调研显示75%卖家愿意招聘大学生做跨境直播，主要因为：
- 可塑性强
- 试错成本低
- 英语基础较好
Research shows that 75% of sellers are willing to hire college graduates for cross-border live streaming, mainly because:
- High plasticity
- Low trial-and-error cost
- Good English foundation
成功案例：一位95后女孩在没有直播经验的情况下成功实现跨境带货，为大学生职业规划提供了新思路。
Success case: A post-95s girl successfully achieved cross-border sales without live streaming experience, providing new ideas for college graduates' career planning.
四、平台直播红利与未来趋势
4. Platform Live Streaming Dividends and Future Trends
目前海外直播电商主要分为两类：
- Amazon、Shopee等平台站内直播
- TikTok、YouTube等社交媒体网红直播
Currently, overseas live streaming e-commerce is mainly divided into two categories:
- In-platform live streaming like Amazon, Shopee
- Social media influencer live streaming like TikTok, YouTube
专家观点："虽然直播是趋势，但产品品质和文案始终是基础，直播只是加分项。"
Expert opinion: "Although live streaming is a trend, product quality and copywriting are always the foundation, live streaming is just a bonus."
随着TikTok等平台发力直播电商业务，跨境直播有望复制国内成功模式，成为跨境电商新增长点。对于求职者而言，现在正是进入这一新兴领域的最佳时机。
With platforms like TikTok focusing on live streaming e-commerce business, cross-border live streaming is expected to replicate the domestic success model and become a new growth point for cross-border e-commerce. For job seekers, now is the best time to enter this emerging field.
