2021年外贸企业如何通过谷歌出海计划(Google Ads)实现盈利
2021年外贸企业如何通过谷歌出海计划(Google Ads)实现盈利
How Foreign Trade Enterprises Can Profit Through Google's Going Global Program (Google Ads) in 2021
谷歌广告的本质与运作机制
The Nature and Operation Mechanism of Google Ads
我们经常看到的谷歌出海计划，Google Ads推广（也称谷歌推广、谷歌竞价推广）其实就是谷歌的广告平台。与国内的百度、360、搜狗等搜索引擎一样，都是通过分析用户在搜索引擎上的搜索行为，将相关性强的广告展示给用户。
The Google Going Global Program we often see, Google Ads promotion (also known as Google promotion, Google bidding promotion) is essentially Google's advertising platform. Like domestic search engines such as Baidu, 360, and Sogou, it analyzes users' search behaviors and displays highly relevant ads to them.
谷歌广告的商场比喻
The Shopping Mall Analogy of Google Ads
谷歌就像一个商场，允许企业带着产品进来销售，并收取管理费。产品能否卖出取决于网站内容和展示形式。
Google is like a shopping mall that allows businesses to bring products for sale while charging management fees. Whether products can be sold depends on website content and display format.
企业投放Google Ads的真实目的
The True Purpose of Enterprises Running Google Ads
企业做Ads推广的目的是：通过最少花费，获取精准客户，并促使其快速完成购买。与SEO不同，Ads需要花钱获客，但效果立竿见影。
The purpose of running Ads is: to acquire precise customers with minimal spending and prompt them to complete purchases quickly. Unlike SEO, Ads requires spending to acquire customers but shows immediate effects.
谷歌广告的展示机制
Display Mechanism of Google Ads
以搜索"iPhone13"为例，谷歌会分析用户需求、搜索习惯、地理位置等信息，展示最符合用户意图的结果。Ads广告通常排在自然搜索结果前面，显著提高曝光率和购买几率。
Take searching for "iPhone13" as an example. Google analyzes user needs, search habits, location, etc., to display the most relevant results. Ads usually rank above organic search results, significantly increasing exposure and purchase probability.
谷歌的收费模式
Google's Charging Model
谷歌主要按点击或展示次数收费。只有用户点击或互动才会产生费用。创建Ads账户完全免费，官方仅收取6%增值税。
Google mainly charges per click or impression. Fees are only incurred when users click or interact. Creating Ads accounts is completely free, with only 6% VAT charged officially.
通过Google Ads盈利的关键
Key to Profiting Through Google Ads
核心在于获取精准流量：优化账户设置，通过筛选只吸引可能成交的用户点击广告。避免不相关流量浪费预算。
The core lies in acquiring precise traffic: optimize account settings to attract only potential customers through filtering. Avoid wasting budget on irrelevant traffic.
Google Ads推广的四个阶段
Four Stages of Google Ads Promotion
- 定位产品市场 (Positioning product market)
- 广告测试 (Advertising testing)
- 数据优化 (Data optimization)
- 设定目标 (Setting goals)
Google Ads的五大优势
Five Major Advantages of Google Ads
- 上线快 (Quick launch)
- 投放灵活 (Flexible placement)
- 覆盖面广 (Wide coverage)
- 投放精准 (Precise targeting)
- 成本可控 (Controllable costs)
总结
Conclusion
谷歌ADS推广是一个系统过程，需要持续优化。外贸企业应充分了解机制，制定合理策略，才能通过Google出海计划实现盈利。
Google Ads promotion is a systematic process requiring continuous optimization. Foreign trade enterprises should fully understand the mechanism and develop reasonable strategies to profit through Google's Going Global Program.
