独立站运营与推广完全指南：从新手入门到发货模式解析
跨境电商卖家常常面临一个重要抉择：是否要建立独立站？如果选择建立，应该如何有效运营？本文将全面解析独立站的运营策略和发货模式。
Cross-border e-commerce sellers often face a crucial decision: whether to build an independent website? If choosing to build one, how to operate it effectively? This article will comprehensively analyze the operation strategies and shipping models of independent websites.
一、独立站新手疑惑 | Common Questions About Independent Websites
01 有平台还可以做独立站吗？
两种渠道可以同时做，我们可以看到像安克创新此类大卖家是同时布局了两种销售渠道。
01 Can I operate an independent website while having a platform store?
Both channels can be operated simultaneously. We can see that big sellers like Anker Innovations have deployed both sales channels.
02 独立站推广是不是很烧钱？
Facebook、Twitter、Instagram此类社交媒体发布和SEO优化是免费的，若吃透其中的玩法，也能长期带来流量。
02 Is independent website promotion very expensive?
Social media platforms like Facebook, Twitter, and Instagram, along with SEO optimization, are free. Mastering these methods can bring long-term traffic.
二、独立站发货模式 | Shipping Models for Independent Websites
1 无货源Dropshipping
通过国际站、1688、速卖通平台寻找供应商，独立站产生订单后，在速卖通第三方下单。
1 Dropshipping
Find suppliers through platforms like Alibaba, 1688, or AliExpress. After receiving orders on the independent website, place orders with third-party suppliers on AliExpress.
优势 | Advantages: 没有囤货压力、操作简单
劣势 | Disadvantages: 产品质量难以把握
适合人群 | Suitable for: 擅长引流的卖家
2 批发和仓储Wholesaling and Warehousing
独立站大卖才会以海外仓形式发货，同时大件比较适合做海外仓。
2 Wholesaling and Warehousing
Large independent website sellers usually ship from overseas warehouses, which is especially suitable for bulky items.
新手建议 | Recommendation for beginners: 前期以自发货为主，订单稳定后再考虑海外仓。
For beginners: Start with self-shipping and consider overseas warehouses after orders stabilize.
