亚马逊广告投放禁止内容详解:特朗普旗帜案例带来的SEO教训
亚马逊广告投放禁止内容详解:特朗普旗帜案例带来的SEO教训
Amazon Advertising Prohibited Content: SEO Lessons from the Trump Flag Case
案例分享:最近因未充分调研就采购特朗普竞选旗帜产品,到货后才发现亚马逊禁止政治类产品投放广告,导致只能依赖自然流量。这次教训凸显三个问题:
Case Study: Recently purchased Trump campaign flags without thorough research, only to find Amazon prohibits political products from advertising, forcing reliance on organic traffic. This lesson highlights three issues:
1. 投机心态不可取
1. Speculative mentality is undesirable
2. 忽视广告政策细节(发现可广告的竞选产品多为自发货)
2. Ignored advertising policy details (found most advertised campaign products were FBM)
3. 平台规则不熟悉(政治选举相关内容禁止广告)
3. Unfamiliar with platform rules (political election content is prohibited)
亚马逊广告禁止内容完整清单
Complete List of Amazon Advertising Prohibited Content
核心禁止项:
Core Prohibitions:
- 亚马逊商标/商品提及(兼容性说明除外)
Amazon trademarks/product mentions (except for compatibility descriptions) - 联系方式(邮箱/网址/电话/社交媒体/二维码)
Contact information (email/URL/phone/social media/QR codes) - 鼓励吸烟/破坏行为/药物滥用内容
Content encouraging smoking/vandalism/drug abuse - 文化敏感内容/仇恨言论/暴力煽动
Culturally sensitive content/hate speech/violence incitement - 政治相关内容(选举/政客支持或反对/人身攻击)
Political content (elections/politician support or opposition/personal attacks) - 未成年人危险场景/自然灾害营销
Minors in dangerous situations/natural disaster marketing - 误导性内容/强迫性用语/语法错误
Misleading content/compelling language/grammar errors - 竞品诋毁/宗教宣传/运输声明
Competitor defamation/religious propaganda/shipping claims
SEO建议:产品选择时务必检查亚马逊广告政策,政治类、争议性产品应优先考虑SEO自然流量策略
SEO Suggestion: Always check Amazon Advertising Policies when selecting products, prioritize SEO strategies for political/controversial items
来源:绝版祥Cary | 经授权转载 | 更多跨境数据请搜索"跨境资料库"
Source: Cary Jueban | Authorized repost | More cross-border data search "Global Commerce Database"
