领先的排名公司：谷歌SEO独立站运营与Facebook广告落地页准备全攻略
领先的排名公司：谷歌SEO独立站运营与Facebook广告落地页准备全攻略
Top Ranking Companies: Complete Guide to Google SEO Independent Site Operations and Facebook Ad Landing Page Preparation
在当今数字化营销时代，掌握Facebook广告落地页的准备技巧对于出海企业至关重要。本文将为您详细介绍从素材准备到人群定位的全流程策略。
In today's digital marketing era, mastering Facebook ad landing page preparation is crucial for overseas businesses. This article provides a detailed guide to the entire process from material preparation to audience targeting.
一、Facebook广告落地页准备 | Part 1: Facebook Ad Landing Page Preparation
对于平台卖家：不建议直接投放站外广告，因为Facebook广告是一个长期学习过程。投放至无法追踪的平台如同盲人摸象。
For platform sellers: Direct external advertising is not recommended as Facebook ads require long-term learning. Advertising on untraceable platforms is like the blind men and the elephant.
对于站外卖家：推荐建立独立站或单页落地页进行测品。流行的爆款测品通常通过Shopify产品落地页+FB广告实现。
For independent site sellers: We recommend building an independent site or single-page landing page for product testing. Popular product testing is usually achieved through Shopify product landing pages + FB ads.
二、素材准备 | Part 2: Material Preparation
新手建议：初期可借鉴他人素材进行改造学习。
For beginners: Initially, you can learn by adapting others' materials.
免费渠道：Facebook页面的page transparency功能可查看所有广告。
Free channels: Facebook's page transparency feature allows viewing all ads.
付费工具：Poweradspy和Bigspy等广告监测软件效果良好。
Paid tools: Advertising monitoring software like Poweradspy and Bigspy work well.
三、人群定位 | Part 3: Audience Targeting
关键词策略：从产品相关、人群相关和特定关键词三个维度思考。
Keyword strategy: Consider product-related, audience-related, and specific keywords.
精准投放：添加更多关键词可使人群更精准，广告费用更低。
Precise targeting: Adding more keywords makes audiences more precise and reduces ad costs.
四、预算规划 | Part 4: Budget Planning
新手建议：初期可设置30美元预算的campaign，平均分配至三个ad set测试不同人群。
For beginners: Initially, you can set up a $30 campaign budget, evenly distributed to three ad sets to test different audiences.
市场选择：不必局限于美国市场，欧洲、加拿大、澳洲和亚洲四小龙也是不错的选择。
Market selection: Don't limit to the US market; Europe, Canada, Australia, and Asia's Four Tigers are also good options.
五、公共主页规范 | Part 5: Facebook Page Guidelines
内容要求：必须明确反映广告主信息，建立真实互动，遵守Facebook政策。
Content requirements: Must clearly reflect advertiser information, establish genuine interaction, and comply with Facebook policies.
广告素材：需遵守所有适用法律和广告发布法规。
Ad creatives: Must comply with all applicable laws and advertising regulations.
通过以上策略，您将能够更好地准备Facebook广告落地页，抓住出海流量浪潮，实现业务增长。
With these strategies, you'll be better prepared for Facebook ad landing pages, capturing overseas traffic waves and achieving business growth.