外贸企业如何通过TikTok和谷歌推广获取优质订单？
外贸企业如何通过TikTok和谷歌推广获取优质订单？
How Can Foreign Trade Companies Get Quality Orders Through TikTok and Google Ads?
TikTok电商新风口：亚马逊爆款背后的流量密码
TikTok E-commerce Trend: The Traffic Secrets Behind Amazon's Best Sellers
随着TikTok Shop正式进军美国市场（月活用户达1.5亿），这个"视听消费"平台正在重塑跨境电商格局。数据显示，2023年8-11月期间，被TikTok带火的亚马逊爆款包括：
With TikTok Shop officially entering the US market (150 million MAU), this "audio-visual consumption" platform is reshaping cross-border e-commerce. Data shows that from August to November 2023, Amazon bestsellers boosted by TikTok include:
- 人类尺寸狗床（Human Size Dog Bed）
- 洞洞鞋装饰灯（Crocs Lights）
- 无线打印机（Wireless Printer）
- 剁菜神器（Veggie Chopper）
- 保密印章（ID Theft Protection Stamp）
流量变现现状：心动TikTok，下单亚马逊
Current Status of Traffic Monetization: Inspired by TikTok, Purchased on Amazon
尽管TikTok用户日均打开应用8次，浏览时长1.5小时，但51%的用户仍首选亚马逊购物，仅16%选择TikTok Shop。两大标签#tiktokmademebuyit和#amazonfinds浏览量分别达855亿和684亿次。
Although TikTok users open the app 8 times daily with 1.5 hours browsing time, 51% still prefer shopping on Amazon, while only 16% choose TikTok Shop. The hashtags #tiktokmademebuyit and #amazonfinds have reached 85.5 billion and 68.4 billion views respectively.
外贸企业营销策略建议：
Marketing Strategy Suggestions for Foreign Trade Companies:
- 谷歌广告预算：建议初期设置$20-50/天的测试预算，根据转化率逐步调整
- TikTok内容营销：重点打造产品使用场景视频，利用热门标签增加曝光
- 亚马逊+TikTok组合：在TikTok引流同时在亚马逊优化产品页面
对于外贸企业而言，既要把握TikTok的流量红利，也要合理控制谷歌广告成本，建议将月营销预算的30-40%分配给数字广告渠道。
For foreign trade companies, it's essential to capture TikTok's traffic红利 while rationally controlling Google Ads costs. We recommend allocating 30-40% of monthly marketing budget to digital advertising channels.
