横州市茉莉花产业高质量发展策略：数字化赋能与全产业链布局

横州市茉莉花产业高质量发展策略：数字化赋能与全产业链布局

Strategies for High-Quality Development of Jasmine Industry in Hengzhou: Digital Empowerment and Full Industry Chain Layout

中新网广西新闻9月2日电 - 横州市茉莉花产业正通过数字化升级和全产业链延伸实现高质量发展。2024年茉莉鲜花价格同比上涨，最高达84元/公斤，直接带动1.5万名脱贫人口增收。

China News Service Guangxi, September 2nd - Hengzhou's jasmine industry is achieving high-quality development through digital transformation and full industry chain extension. In 2024, jasmine flower prices increased year-on-year, reaching up to 84 yuan/kg, directly benefiting 15,000 people out of poverty.

【数字赋能】横州市通过"数字茉莉"平台实现种植智能化，利用AI图像识别技术进行产量预测，遥感监测精确掌握13万亩种植面积。

[Digital Empowerment] Hengzhou has implemented intelligent planting through the "Digital Jasmine" platform, using AI image recognition for yield prediction, with remote sensing monitoring accurately tracking 130,000 mu of planting area.

品牌建设成效显著：横州茉莉花(茶)品牌价值达224.13亿元，制定17项行业标准，产品质量抽检合格率连续6年保持100%。

Remarkable Brand Building: Hengzhou jasmine (tea) brand value reached 22.413 billion yuan, with 17 industry standards established, maintaining 100% product quality pass rate for 6 consecutive years.

【产业链延伸】开发茉莉精油、护肤品等深加工产品，2023年延伸产品总产值4.5亿元。建成茉莉极萃园等产业园区，引进张一元等龙头企业。

[Industry Chain Extension] Developed deep-processed products like jasmine essential oil and skincare, with total output value of 450 million yuan in 2023. Built industrial parks including Jasmine Extraction Park, attracting leading enterprises like Zhangyiyuan.

电商销售表现亮眼：2024年1-7月电商交易额43.03亿元，同比增长11.47%。茉莉花茶网络零售额达26.79亿元。

Outstanding E-commerce Performance: Jan-July 2024 e-commerce transaction volume reached 4.303 billion yuan, up 11.47% YoY. Online retail sales of jasmine tea totaled 2.679 billion yuan.

横州市通过"政策扶持+科技创新+市场拓展"三位一体模式，持续推动茉莉花产业高质量发展，为乡村振兴提供有力支撑。

Hengzhou promotes high-quality development of jasmine industry through the trinity model of "policy support + technological innovation + market expansion", providing strong support for rural revitalization.