为什么TikTok的弹窗抗议行动既合法又合理?深度解析美国法案危机
作者|连冉 编辑|张鹏 郑玄
Author|Lian Ran Editor|Zhang Peng Zheng Xuan
与过去几年面对美国政府打压时的耐心解释不同,TikTok近期采取了前所未有的行动——美东时间3月7日,TikTok向全美18岁以上用户推送弹窗,号召他们致电国会议员反对《保护美国人免受外国对手控制应用程序侵害法》。
Unlike its patient explanations in response to US government pressure in recent years, TikTok has recently taken unprecedented action—on March 7 EST, TikTok pushed pop-up notifications to all US users over 18, urging them to call Congress members to oppose the "Protecting Americans from Foreign Adversary Controlled Applications Act".
弹窗内容直指该法案将"剥夺1.7亿美国人的言论自由权,损害数百万企业,摧毁创作者生计",并附有直接拨打国会电话的快捷入口。这种"让用户知情并参与抗争"的做法,在美国商业史上堪称规模最大的一次用户动员。
The pop-up directly stated the bill would "strip 170 million Americans of free speech rights, harm millions of businesses, and destroy creators' livelihoods", with a quick dial feature for contacting Congress. This "informing users and encouraging participation in the protest" approach represents the largest user mobilization in US commercial history.
▍法案进展:50:0闪电通过
▍Bill Progress: Passed 50:0 at Lightning Speed
在弹窗推送后不到24小时,美国众议院能源和商务委员会就以50:0全票通过该法案,要求字节跳动在165天内剥离TikTok控制权,否则将面临全美下架。值得注意的是:
Within 24 hours of the pop-up, the US House Energy and Commerce Committee passed the bill 50:0, requiring ByteDance to divest TikTok within 165 days or face a nationwide ban. Notably:
- 法案仅针对字节跳动和TikTok两家公司
- The bill specifically targets only ByteDance and TikTok
- 参议院尚未启动相关程序,但拜登已表态支持
- The Senate hasn't initiated proceedings, but Biden has expressed support
- 3月11日众议院将进行快速表决
- The House will hold a fast-track vote on March 11
▍TikTok的本土化努力
▍TikTok's Localization Efforts
为消除美方疑虑,TikTok已实施价值10亿美元/年的"德克萨斯计划"数据隔离工程,并采取以下措施:
To address US concerns, TikTok has implemented the $1 billion/year "Texas Project" data isolation program, along with:
- 建立透明中心展示后台审核系统
- Establishing transparency centers to showcase moderation systems
- 成立美国数据安全公司(USDS)独立管理数据
- Creating US Data Security (USDS) for independent data management
- 电商业务设置高门槛(需美国营业执照+200万美元GMV)
- Setting high e-commerce thresholds (US business license + $2M GMV required)
- 聘请迪士尼前高管Kevin Mayer担任CEO
- Hiring former Disney executive Kevin Mayer as CEO
▍合法抗争的美国范式
▍The American Paradigm of Legal Resistance
这种用户动员在美国有先例可循:
Such user mobilization has precedents in the US:
公司 | 事件 | 结果 |
---|---|---|
2012年反对SOPA法案 | 法案搁置 | |
Uber | 2015年反对网约车禁令 | 政策调整 |
Airbnb | 2016年反对短租法规 | 法规修订 |
正如TikTok在声明中强调的:"这不是企业干预政治,而是让选民保护自身权益的合法行动。"
As TikTok stated: "This isn't corporate political interference, but a legal action enabling voters to protect their rights."
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