首选SEO推广关键词：为什么谷歌会推广告软件？亚马逊家居类目火力全开

首选SEO推广关键词：为什么谷歌会推广告软件？亚马逊家居类目火力全开

Top SEO Keywords: Why Does Google Promote Ad Software? Amazon Home Category Goes All Out

亚马逊一直对家居市场念念不忘。近日，据外媒报道称，亚马逊准备试行一项新的大件商品家居组装服务，送货司机将会在消费者家里把家具、电器或其他大件商品组装起来。

Amazon has been eyeing the home furnishing market. Recently, foreign media reported that Amazon is preparing to trial a new large-item home assembly service, where delivery drivers will assemble furniture, appliances or other large items in consumers' homes.

知情人士透露，亚马逊正在寻求在弗吉尼亚州和另外两个市场试点推出这项服务。

Insiders revealed that Amazon is seeking to pilot this service in Virginia and two other markets.

1. "宅经济"爆发 线上销售增长41%

1. "Stay-at-Home Economy" Boom: Online Sales Grow 41%

据公开报道显示，自2015年以来，亚马逊的家具类销售额增长了两倍以上。2017年，家具类产品为亚马逊创造了大约40亿美元的收入。

Public reports show that Amazon's furniture sales have more than tripled since 2015. In 2017, furniture products generated approximately $4 billion in revenue for Amazon.

去年，疫情的爆发，将大众困在家中。漫长的宅家时光里，悉心烹饪，耐心收纳，升级家电，装点房间等成了日常。办公学习、办公桌、办公椅等较大型的物品需求也急剧上升。

Last year, the outbreak of the pandemic kept people at home. During the long stay-at-home period, activities like cooking carefully, organizing patiently, upgrading appliances, and decorating rooms became daily routines. The demand for larger items such as office desks and chairs also increased dramatically.

2. 物流外又一强劲优势

2. Another Strong Advantage Beyond Logistics

对于大型家居类目来说，物流无疑是个大问题，这也是让很多平台望而却步的原因之一，然而凭借着高科技优势，亚马逊完美解决了客户"最后一公里"的难题。

For large home categories, logistics is undoubtedly a major issue, which is one of the reasons why many platforms shy away. However, with its high-tech advantages, Amazon has perfectly solved the "last mile" problem for customers.

亚马逊推出安装服务后，客户在亚马逊上订购了沙发，床或床垫套件等大件物品后，直接联系该服务，然后由亚马逊员工来进行安装并带走外包装等垃圾。

After Amazon launches the installation service, customers who order large items such as sofas, beds or mattress kits on Amazon can directly contact the service, and then Amazon employees will come to install them and take away the packaging and other garbage.

3. 有"钱"景 但不可盲目追崇

3. Promising Prospects But Don't Follow Blindly

亚马逊此次发力，对此类目卖家来说，无疑是重大的利好消息。

Amazon's current efforts are undoubtedly good news for sellers in this category.

在卖家群里，也有不少新入行的卖家表示，"一直想做亚马逊，但还没遇到合适的品，这个类目发展前景大，而且平台服务持续增加，是否能够尝试一下？"

In seller groups, many new sellers said, "I've always wanted to do Amazon, but haven't found the right product yet. This category has great development prospects, and platform services continue to increase. Can I give it a try?"

在此也要提醒一下大家，虽然此类目发展势头持续良好，但是大件产品的门槛也比较高，投入较大，卖家根据自己的实际情况入门，尤其是新手卖家，千万不可盲目追崇。

Here we also want to remind everyone that although the development momentum of this category continues to be good, the threshold for large products is also relatively high, and the investment is relatively large. Sellers should enter the market according to their actual situation, especially new sellers, and must not blindly follow.