谷歌SEO新升级：需求挖掘广告的5大优势与使用指南
什么是需求挖掘广告？ (What is Demand Gen Ads?)
需求挖掘广告是一种由AI赋能的创新广告形式，可在YouTube（包括Shorts）、Google探索和Gmail等平台提升转化率、增加网站访问量，并促进用户完成注册、加购等关键行为。
Demand Gen Ads are AI-powered innovative ad formats that boost conversions, increase website traffic, and drive key actions like registrations and add-to-cart across YouTube (including Shorts), Google Discover, and Gmail.
需求挖掘广告的5大核心优势 (5 Core Advantages of Demand Gen Ads)
1. 扩大广告影响力 (Expand Ad Reach)
• 覆盖30亿月活跃用户
• AI自动优化广告素材与展示位置
• 提供广告效果预览功能
• Reach 3 billion monthly active users
• AI optimizes creatives and placements
• Provides ad performance preview
2. 多平台广告格式支持 (Multi-Platform Ad Formats)
支持YouTube Shorts、信息流广告、Gmail推广标签等多种格式
Supports various formats including YouTube Shorts, feed ads, Gmail promotions tab
3. 相似受众扩展 (Lookalike Audience Expansion)
基于客户数据（会员名单、网站行为、YouTube互动）寻找高潜力新客群
Finds high-potential new customers based on customer data (member lists, website behavior, YouTube interactions)
4. 广告素材A/B测试 (Creative A/B Testing)
通过实验优化广告创意效果
Optimizes ad creative performance through testing
5. 智能出价策略 (Smart Bidding Strategy)
AI驱动的"尽可能争取更多点击次数"出价优化
AI-powered "Maximize Clicks" bidding optimization
如何使用需求挖掘广告？ (How to Use Demand Gen Ads?)
1. 在Google Ads创建新广告系列
2. 选择"需求挖掘"广告目标
3. 上传高质量视觉素材
4. 设置受众定位策略
5. 启用AI出价优化
1. Create new campaign in Google Ads
2. Select "Demand Gen" objective
3. Upload high-quality visuals
4. Set audience targeting
5. Enable AI bidding
