外贸新手必看：如何选择线上卖货平台及谷歌竞价广告推广指南
一、优先选择的线上卖货平台
对于刚起步的外贸服装生意，选择合适的线上平台至关重要。主流B2B平台如阿里巴巴国际站、环球资源、中国制造网等都是不错的选择。这些平台具有成熟的国际买家群体和完善的交易保障机制。
1. First Choice Online Sales Platforms
For new foreign trade clothing businesses, choosing the right online platform is crucial. Mainstream B2B platforms like Alibaba International, Global Sources, and Made-in-China are all good options. These platforms have mature international buyer communities and complete transaction guarantee mechanisms.
二、谷歌竞价广告推广技巧
1. 精准定位关键词：使用Google Keyword Planner工具研究服装行业相关关键词
2. 设置合理的广告预算：建议初期每天$20-$50测试效果
3. 优化着陆页：确保广告链接到专业的产品页面
4. 持续监测和优化：使用Google Analytics分析广告表现
2. Google Ads Promotion Techniques
1. Precise keyword targeting: Use Google Keyword Planner to research clothing industry keywords
2. Set reasonable ad budget: Recommend $20-$50 daily for initial testing
3. Optimize landing pages: Ensure ads link to professional product pages
4. Continuous monitoring and optimization: Use Google Analytics to analyze ad performance
三、外贸新手注意事项
1. 熟悉外贸全流程：从询盘到出货的每个环节都要掌握
2. 选择合适产品：最好选择熟悉且能获得稳定货源的产品
3. 建立专业形象：至少要有基础网站和正规联系方式
4. 多渠道推广：结合免费和付费推广方式
5. 保持耐心：外贸订单需要时间积累
3. Important Notes for Foreign Trade Beginners
1. Understand the complete trade process: Master every step from inquiry to shipment
2. Choose suitable products: Preferably familiar products with stable supply sources
3. Establish professional image: At least have a basic website and formal contact methods
4. Multi-channel promotion: Combine free and paid promotion methods
5. Be patient: Foreign trade orders take time to accumulate
四、实用建议
• 寻找可靠的合作工厂，最好有2-3家备选
• 学习建立简单的静态网站（WordPress是不错的选择）
• 选择值得信赖的外贸代理公司处理收汇和退税
• 保持专业形象：固定电话、传真等传统联系方式仍有必要
4. Practical Suggestions
• Find reliable cooperative factories, preferably with 2-3 alternatives
• Learn to build simple static websites (WordPress is a good option)
• Choose trustworthy foreign trade agencies to handle payment collection and tax refund
• Maintain professional image: Traditional contact methods like landline and fax are still necessary
