亚马逊外销接单首选！Lazada新商半年爆单63倍实战经验分享
11月10日晚，武汉星汉海科技的办公室灯火通明。创始人Eason带领8人团队迎来了跨境电商创业以来的首个Lazada双11大促。这个入行不到半年的新团队，当晚打印的订单"比字典还厚"。
On November 10th, the office of Wuhan Xinghanhai Technology was brightly lit. Founder Eason and his 8-member team experienced their first Lazada 11.11 sales event since entering cross-border e-commerce. The rookie team, in business for less than half a year, printed orders that night that were "thicker than a dictionary".
从晚上8点开始，订单提示音此起彼伏。Eason打开后台查看数据时，团队才真正体会到"爆单"的含义。当晚销量达到日常的63倍，运营团队加班至凌晨2点处理订单。
Starting at 8pm, order notifications kept coming. When Eason checked the backend data, the team truly understood what "sales explosion" meant. That night's sales reached 63 times the daily average, keeping the operations team working until 2am to process orders.
01 东南亚市场：跨境新蓝海
01 Southeast Asia: The New Blue Ocean for Cross-border
今年4月Lazada开放个体户入驻后，星汉海科技成为首批受益于"新商亿级补贴扶持计划"的卖家之一。Eason选择家居收纳作为切入点，正是基于对东南亚市场的深入考察。
After Lazada opened to individual sellers in April, Xinghanhai became one of the first beneficiaries of the "New Merchant Billion Subsidy Program". Eason chose home organization products as the entry point based on thorough market research in Southeast Asia.
数据显示：2024年东南亚电商规模达1590亿美元，预计2030年将增长至3750亿美元。中国对东盟出口前三季度增长12.3%，跨境LazMall商家客单价同比提升40%。
Data shows: Southeast Asia's e-commerce market will reach $159 billion in 2024, projected to grow to $375 billion by 2030. China's exports to ASEAN grew 12.3% in the first three quarters, while LazMall cross-border merchants saw 40% higher average order value year-over-year.
02 半年增长秘诀：平台赋能+精准运营
02 Growth Secrets: Platform Support + Precise Operations
6月入驻Lazada马来西亚站后，星汉海科技快速突破从0到1：
After joining Lazada Malaysia in June, Xinghanhai quickly achieved the 0-to-1 breakthrough:
- 首单收纳柜产品迅速获得市场认可
- The first storage cabinet order gained quick market acceptance
- 利用3PF模式降低中大件物流成本
- Used 3PF model to reduce logistics costs for large items
- 90天免保证金+免佣金政策降低启动门槛
- 90-day deposit-free + commission-free policy lowered entry barriers
通过参与9.9、双11等大促，团队掌握了平台运营技巧。爆款收纳柜累计销量突破3300单，双11当天销量达日常63倍。
By participating in 9.9, 11.11 and other campaigns, the team mastered platform operations. Their best-selling storage cabinet surpassed 3,300 orders, with 11.11 sales reaching 63 times the daily average.
03 给新卖家的建议
03 Advice for New Sellers
Eason总结成功经验：
Eason's success formula:
- 选对平台：Lazada的新商扶持政策显著降低创业风险
- Choose the right platform: Lazada's new merchant support significantly reduces startup risks
- 聚焦品类：深耕家居收纳垂直领域
- Focus on category: Specialize in home organization niche
- 善用工具：商机洞察中心、早鸟项目等数据工具
- Utilize tools: Use data tools like Opportunity Insight Center and Early Bird Program
目前Lazada升级的"新商亿级补贴扶持计划"提供：
Lazada's upgraded "New Merchant Billion Subsidy Program" now offers:
- 0成本包邮
- Free shipping at 0 cost
- 免仓租
- Free warehouse storage
- 广告金&大促补贴
- Advertising credits & campaign subsidies
- 90天超长补贴期
- 90-day extended subsidy period
对于想要开拓东南亚市场的卖家，现在正是借助平台红利快速起量的最佳时机。
For sellers looking to enter Southeast Asia, now is the perfect time to leverage platform benefits for rapid growth.
