国际顶尖离岸贸易：揭秘谷歌竞价推广年薪百万的跨境财务岗位
图/图虫创意
"一位优秀的老板本身就是半个财务。" 在跨境电商行业，能拿到高薪的岗位不只是亚马逊运营、独立站运营，作为企业的财务管家角色，财务负责人同样有着令人眼红的待遇，但一般人却难以胜任。
"A good boss is half a financial expert." In cross-border e-commerce, high-paying positions aren't limited to Amazon operations or independent store operations. As the financial stewards of enterprises, financial managers also enjoy enviable compensation packages - though these positions are not for everyone.
跨境电商财务乱象频发
Financial Issues Plaguing Cross-Border E-commerce
随着行业的合规化，早期有些跨境电商企业的创始人自身财务意识薄弱，容易引起财务和经营风险，即使是行业大卖也因此闹出不少问题。
With increasing industry compliance requirements, many early cross-border e-commerce founders lacked financial awareness, leading to numerous financial and operational risks - even for industry leaders.
例如，近期被深交所处罚的上市大卖跨境通，多个高管因为财务管理不当而被处分，甚至有的被认定10年内不适合担任上市公司董事、监事、高级管理人员。
For example, recently penalized by the Shenzhen Stock Exchange, Cross-Border E-commerce giant Kuajingtong saw multiple executives disciplined for financial mismanagement, with some barred from director/supervisor/senior management positions in listed companies for 10 years.
跨境电商财务人才极度稀缺
Severe Shortage of Qualified Financial Talent
从招聘市场来看，跨境电商行业对于财务岗位的要求越来越多细分。同时，因为跨境电商行业的特殊性，企业对海外税务、法律、经营环境合规的要求越来越严格。
Recruitment trends show increasingly specialized requirements for financial positions in cross-border e-commerce. Given the industry's unique characteristics, companies demand stricter compliance with overseas tax, legal and operational regulations.
有分析认为，跨境电商财务人员大致可以为三类：
- 核算型财务：具备传统财务思维
- 管理型财务：兼具财务思维和业务思维
- 战略型财务：具备财务思维、业务思维和老板思维
Analysis suggests three categories of cross-border financial professionals:
- Accounting-focused: Traditional financial mindset
- Management-focused: Combines financial and operational thinking
- Strategic-focused: Integrates financial, operational and executive perspectives
高要求匹配高薪资
High Requirements Command Premium Salaries
以跨境大卖SHEIN招聘的财务BP为例，薪资在18k-22k，职责要求包括：深入业务线、搭建经营模型、提供数据分析等。
For example, SHEIN's Financial Business Partner position offers 18k-22k monthly salary, requiring business immersion, operational modeling, and data analysis capabilities.
赛维时代招股书显示，2021年其财务负责人从公司领薪145.03万元。安克创新的财务总监年薪也近百万。
According to SEC filings, Savvy's financial head earned 1.45 million yuan in 2021, while Anker's CFO approaches 1 million yuan annually.
思考：您的财务负责人薪资多少？能否胜任现在的运营需求？欢迎留言交流。
Question: What does your financial manager earn? Are they meeting operational needs? Share your thoughts below.
