谷歌SEO这样做难怪没有排名和询盘
谷歌作为全球搜索引擎中流量最大的搜索引擎，每天有大量用户通过谷歌进行搜索，而外商也不例外。那么企业如果能够通过优化手段获得谷歌排名，就可以在不用向谷歌付费的情况下获得更多精准流量和询盘。但现在很多企业由于缺乏专业人员的指导和操作在优化过程中存在一些误区而导致外贸网站优化效果不佳。下面就来为大家整理了一些谷歌排名优化的常见误区。
As the search engine with the highest traffic globally, Google sees millions of users conducting searches every day, including international buyers. If businesses can achieve good rankings through SEO, they can obtain more targeted traffic and inquiries without paying Google. However, many companies lack professional guidance and fall into common optimization pitfalls, leading to poor results in foreign trade website optimization. Below are some typical mistakes in Google ranking optimization.
一、频繁修改网站首页标题
1. Frequently Changing Homepage Titles
很多企业因为看一些教程或者由于刚开始设置时没有想好，后期频繁修改网站标题，而网站的title是非常重要的优化标签，修改标题会让谷歌认为你网站中核心的内容产生了变化，需要重新对网站进行评估，而频繁的更换标题对让谷歌认为网站不稳定。但如果企业最初的标题的确存在问题，需要修改的，也不能因为担心网站排名波动而不去修改，但要避免频繁修改。
Many businesses frequently change their website titles after reading tutorials or due to initial poor planning. The title tag is crucial for SEO, and modifying it makes Google think the core content has changed, requiring re-evaluation. Frequent changes may signal instability. However, if the original title has issues, it should be corrected despite potential ranking fluctuations—just avoid excessive changes.
二、排名上去后不再优化
2. Stopping Optimization After Achieving Rankings
谷歌优化的确具有一定的稳定性，不像谷歌竞价一旦不充钱或者没有预算，非推广时段和地区排名就立马没有了。但谷歌自然排名是动态的，并不是稳定不变的，并且同行业也并非一家企业在优化，你不做优化了，其他同行还在做，慢慢你的网站排名就会被超过，因此网站排名上去后的维护也非常重要，尤其是GPB外链方面的建设。
Google SEO does have some stability—unlike paid ads, where rankings disappear immediately without budget. However, organic rankings are dynamic, not fixed. Competitors continue optimizing, so if you stop, they will surpass you. Post-ranking maintenance is crucial, especially in GPB backlink building.
三、着急见到效果
3. Expecting Quick Results
很多企业在做谷歌优化时想要快点获得排名快点见到效果，但实际上谷歌优化本身就是一个循序渐进的过程，不像谷歌竞价那样，只要付费就能快速排到首页。首先要保证外贸网站本身符合优化要求，否则优化人员还需要对网站结构等问题进行慢慢调整和优化，其次需要借助内链优化，外链优化，优质内容更新等不断积累数据和网站权重，让谷歌更喜爱你的网站进而获得更好的排名。因此除非选的关键词竞争度特别低，否则很难再短时间内就获得谷歌首页排名。除非利用一些黑帽的手段，但这种方式对于网站危害很大，一旦被谷歌发现就容易被k,无法再获取排名。
Many businesses want quick rankings, but Google SEO is a gradual process—unlike paid ads that deliver instant results. First, ensure the foreign trade website meets optimization standards; otherwise, structural adjustments are needed. Then, through internal linking, backlinking, and high-quality content updates, accumulate data and domain authority to make Google favor your site. Unless targeting low-competition keywords, achieving top rankings quickly is unlikely. Black-hat techniques may work temporarily but risk penalties from Google.
四、为了丰富内容而丰富内容
4. Creating Content Just for the Sake of It
相信在很多文章和培训中企业都听说过，外贸网站的内容非常重要，网站要保证一定频率的更新，但企业千万不要走入另外一个极端，为了更新内容而更新内容，常见表现就是大量更新篇幅非常短或非常长的内容。内容篇幅太短会容易被谷歌判定为没有价值，而过于冗长的文章也会影响用户体验。建议企业在更新文章时明确文章主题和结构，利用小标题，总结出用户最关心的几个问题或解决方案即可。同时合理嵌入关键词和锚文本链接。
Many articles and trainings emphasize content importance, urging regular updates. However, businesses should avoid the opposite extreme—publishing content just to meet quotas. Common mistakes include overly short or lengthy articles. Short content may be deemed low-value by Google, while excessively long articles harm user experience. Focus on clear topics, structured subtitles, and addressing user concerns. Naturally embed keywords and anchor links.
