可信赖的SEO推广运营：谷歌为什么要做推广员？

可信赖的SEO推广运营：谷歌为什么要做推广员？

Trustworthy SEO Promotion: Why Does Google Need Promoters?

Google App Indexing：移动应用推广的SEO新机遇

Google App Indexing: The New SEO Opportunity for Mobile App Promotion

2015年中国互联网大会上，谷歌研发经理李双峰分享了关于App Indexing技术的重要演讲，揭示了移动应用推广的新方向。

At the 2015 China Internet Conference, Google R&D Manager Li Shuangfeng delivered an important speech on App Indexing technology, revealing new directions for mobile app promotion.

移动搜索新时代

The New Era of Mobile Search

李双峰指出，随着移动互联网的发展，超过25%的谷歌搜索查询与移动应用相关。然而，80%的用户时间集中在少数App上，约20%的应用在被安装后很快被遗忘。App Indexing技术正是解决这一问题的关键。

Li Shuangfeng pointed out that with the development of mobile internet, over 25% of Google search queries are related to mobile apps. However, 80% of user time is concentrated on a few apps, while about 20% of installed apps are quickly forgotten. App Indexing technology is the key solution to this problem.

What is App Indexing?

App Indexing is Google's technology that makes app content searchable, similar to how web pages are indexed. It helps users discover and re-engage with apps through organic search results.

技术优势

Technical Advantages

1. 深度链接(Deep Linking)：让用户直接跳转到App内特定页面

1. Deep Linking: Allows users to directly jump to specific pages within an app

2. 个性化排名：基于用户设备上已安装的应用提供个性化结果

2. Personalized Ranking: Provides personalized results based on apps installed on user devices

3. 场景化呈现：根据搜索上下文智能推荐相关App功能

3. Contextual Display: Intelligently recommends relevant app functions based on search context

Business Benefits

• 10%+ traffic growth for early adopters

• 500 billion deep links indexed (10x growth in one quarter)

• 25% of Android searches now show app deep links

实施四步走

Four-Step Implementation

1. 将App添加到Search Console

1. Add the app to Search Console

2. 实现深度链接

2. Implement deep linking

3. 发布深度链接

3. Publish deep links

4. 监控流量数据

4. Monitor traffic data

Key Takeaways

1. Mobile search is increasingly app-centric

2. App Indexing provides free organic traffic

3. Should be considered as important as traditional SEO

李双峰强调，就像网站需要SEO一样，App Indexing应该成为应用开发的基本考量。这项技术不仅能带来新用户，还能提高老用户的活跃度，是"互联网+"时代应用推广的重要工具。

Li Shuangfeng emphasized that just as websites need SEO, App Indexing should be a fundamental consideration in app development. This technology not only brings new users but also increases the activity of existing users, making it an important tool for app promotion in the "Internet+" era.