如何利用视频推广APP？欧美市场谷歌推广业务全攻略
为什么要为APP制作推广视频？
Why create promotional videos for your app?
如果说图片胜过千言，那么一段关于您APP产品的视频将会更有传播力！在视频上投入预算和时间后，如何才能最好地利用视频做APP推广？本文将详细介绍欧美市场视频推广的主要渠道。
If a picture is worth a thousand words, then a video about your app will be even more powerful! After investing budget and time in video production, how can you best use videos for app promotion? This article details the main channels for video promotion in Western markets.
APP商店视频推广
App Store Video Promotion
Google Play视频
Google Play允许在APP截图旁上传视频，用户点击即可快速了解APP。视频观看量会累积到YouTube，提升搜索排名。
Google Play Videos
Google Play allows uploading videos alongside app screenshots. Views count towards YouTube rankings, improving search visibility.
苹果应用商店视频
称为"APP预览"，要求：不同设备需不同格式、不超过30秒、仅限产品介绍、每次仅显示一种语言。
Apple App Store Videos
Called "App Previews", requirements include: different formats for devices, max 30 seconds, product-only focus, single language display.
视频广告投放策略
Video Advertising Strategies
Facebook视频广告
优势：精准用户定位，可直接跳转下载页面。数据显示视频广告比图片广告转化率高30%，成本低26%。
Facebook Video Ads
Advantages: Precise targeting, direct download links. Data shows 30% higher conversion than image ads with 26% lower cost.
Instagram视频广告
4亿月活用户，支持30秒视频。独特优势：应用商店页面可在Instagram内直接打开。
Instagram Video Ads
400M monthly active users, supports 30s videos. Unique advantage: App store pages open directly within Instagram.
谷歌TrueView广告
仅在移动端展示，播放5秒后可跳过。建议：前5秒最关键，视频长度20-40秒，需展示应用名称和下载按钮。
Google TrueView Ads
Mobile-only display, skippable after 5s. Tips: First 5s crucial, 20-40s length, must show app name and download button.
其他推广渠道
Other Promotion Channels
• 亚马逊应用商店等安卓平台
• Twitter视频广告：支持精准定位，应用卡片直接下载
• 中国主流应用商店：腾讯应用宝、豌豆荚等
• Amazon Appstore and other Android platforms
• Twitter Video Ads: Precise targeting with direct download cards
• Chinese app stores: Tencent App Gem, Wandoujia etc.
关键建议
Key Recommendations
1. 针对不同平台制作适配视频格式
2. 前5秒内容必须吸引眼球
3. 多语言版本可显著提升转化
4. 持续测试不同版本优化效果
1. Create platform-specific video formats
2. First 5 seconds must be eye-catching
3. Multilingual versions boost conversions
4. Continuously test different versions
