华东跨境电商巨头乐歌股份业绩暴涨 豪掷2%股权激励核心团队

华东跨境电商巨头乐歌股份业绩暴涨 豪掷2%股权激励核心团队

East China Cross-border E-commerce Giant Loctek Soars with 2% Equity Incentive for Core Team

跨境电商行业再传捷报！华东地区跨境电商龙头企业乐歌股份近日发布2020年上半年业绩预告，预计归属于上市公司股东的净利润同比增长155.5%-185.3%，达到6000-6700万元。更令人瞩目的是，公司宣布将向89名中高层骨干成员授予190万份股票期权，占公司总股本的2.17%。

The cross-border e-commerce industry has another success story! East China's leading cross-border e-commerce company Loctek recently released its 2020 first-half performance forecast, projecting net profit attributable to shareholders to increase by 155.5%-185.3% year-on-year, reaching 60-67 million yuan. More remarkably, the company announced it will grant 1.9 million stock options to 89 mid-to-senior level core employees, representing 2.17% of the company's total shares.

乐歌股份业绩增长主要来自三大引擎：

1. 产品创新：人体工学工作站系列产品，特别是线性驱动系列产品实现150%的增长，二季度更达到215%的惊人增速。

2. 跨境电商：境外电商销售同比增长68%，成为业绩增长的重要推手。

3. 团队稳定：公司核心管理团队多为十年以上创业伙伴，各部门核心骨干均为公司股东。

Loctek's growth is driven by three main engines:

1. Product Innovation: The ergonomic workstation series, especially the linear drive products, achieved 150% growth, with Q2 reaching an astonishing 215% increase.

2. Cross-border E-commerce: Overseas e-commerce sales grew 68% year-on-year, becoming a major growth driver.

3. Team Stability: The core management team consists mostly of entrepreneurial partners with over ten years of experience, and key personnel in all departments are company shareholders.

此次股权激励计划设置了双重考核机制：

• 公司层面：要求2020-2022年扣非净利润增长率分别不低于30%、70%和100%。

• 个人层面：根据绩效考核结果（A-D级）决定可行权比例，最高可100%行权。

The equity incentive plan features a dual assessment mechanism:

• Company Level: Requires non-GAAP net profit growth rates of no less than 30%, 70% and 100% for 2020-2022 respectively.

• Individual Level: Determines the exercisable proportion based on performance ratings (A-D), with up to 100% exercisable for top performers.

市场对乐歌股份的股权激励计划反应积极，公告当日股价涨停。分析人士认为，在全球疫情背景下，家居健康类产品需求持续旺盛，乐歌股份有望继续保持高速增长态势。

The market responded positively to Loctek's equity incentive plan, with its stock price hitting the daily limit up on the announcement day. Analysts believe that against the backdrop of the global pandemic, demand for home health products remains strong, and Loctek is well-positioned to maintain its rapid growth momentum.

跨境电商从业者启示：

1. 产品创新是核心竞争力

2. 团队激励与业绩增长相辅相成

3. 疫情催生家居健康产品新机遇

Insights for Cross-border E-commerce Entrepreneurs:

1. Product innovation is the core competitiveness

2. Team incentives and performance growth complement each other

3. The pandemic creates new opportunities for home health products