谷歌竞价广告完全指南：从开户到投放的完整教程

谷歌竞价广告完全指南：从开户到投放的完整教程

Complete Guide to Google Ads: From Account Setup to Campaign Launch

谷歌竞价广告是海外推广最有效的渠道之一，特别是对于机械类产品获取询盘。本文将手把手教您如何设置Google Ads搜索广告。

Google Ads is one of the most effective channels for overseas promotion, especially for generating inquiries for mechanical products. This article will guide you step by step on setting up Google Search Ads.

核心广告结构：

Core Ad Structure:

1. 广告系列(Campaign)：决定投放地区、语言、预算和出价策略

1. Campaign: Determines targeting location, language, budget and bidding strategy

2. 广告组(Ad Group)：包含关键词选择和广告文案撰写

2. Ad Group: Includes keyword selection and ad copywriting

准备工作：建议提前制作Excel表格，包含6个关键字段：

Preparation: We recommend preparing an Excel sheet with 6 key fields:

• 广告系列名称 Campaign Name
• 广告组名称 Ad Group Name
• 关键词 Keywords
• 落地页网址 Landing Page URL
• 广告标题 Ad Headlines
• 广告描述 Ad Descriptions

五步创建广告系列

5 Steps to Create a Campaign

第一步：新建广告系列 → 选择"搜索广告"类型

Step 1: Create new campaign → Select "Search Ads" type

第二步：设置投放网络 → 务必取消"展示广告网络"选项

Step 2: Set networks → Be sure to disable "Display Network" option

第三步：选择投放国家(建议先选"所有国家")和语言

Step 3: Select target countries (recommend "All countries" initially) and languages

第四步：设置预算(新手建议30-50元/天)和出价策略(建议人工CPC)

Step 4: Set budget (30-50 RMB/day for beginners) and bidding strategy (recommend manual CPC)

第五步：添加广告附加信息(公司优势、联系方式等)

Step 5: Add ad extensions (company advantages, contact info, etc.)

创建广告组的关键步骤

Key Steps to Create Ad Groups

1. 设置广告组名称和默认出价

1. Set ad group name and default bid

2. 添加5-20个相关关键词(建议使用关键词规划工具)

2. Add 5-20 relevant keywords (recommend using Keyword Planner)

3. 撰写3-5条广告文案(包含标题、描述和显示网址)

3. Write 3-5 ad copies (including headlines, descriptions and display URLs)

专业提示：新账户建议从搜索广告开始，待数据积累后再尝试展示/视频广告

Pro Tip: New accounts should start with search ads, then expand to display/video ads after data accumulation

专业服务：我们是Google官方认证代理商，提供开户、代投、优化一站式服务
Professional Service: We're Google Premier Partner, offering account setup, management and optimization services

微信: sunseo | QQ: 81427390 | 注明"谷歌广告咨询"

WeChat: sunseo | QQ: 81427390 | Please note "Google Ads Consultation"