谷歌留痕：跨境电商速卖通新卖家入门指南（二）
全球速卖通在跨境电子商务中担当什么角色？
What role does AliExpress play in cross-border e-commerce?
全球速卖通是阿里巴巴集团旗下的B2C出口跨境电商平台，也被称为国际版淘宝。2010年4月成立以来，速卖通高速发展，平台年交易额增速每年均超过300%。
AliExpress is a B2C cross-border e-commerce platform under Alibaba Group, also known as the international version of Taobao. Since its establishment in April 2010, AliExpress has grown rapidly, with annual transaction growth exceeding 300%.
谷歌留痕提示： 速卖通网站Alexa全球排名40位左右，是中国最大的跨境电商平台，活跃买家遍布全球220个国家和地区。
Google Traces Tip: AliExpress ranks around 40th in Alexa global rankings and is China's largest cross-border e-commerce platform, with active buyers in 220 countries and regions worldwide.
速卖通平台重点买家市场是哪些？
What are the key buyer markets on AliExpress?
2014年速卖通十大交易国家排名：俄罗斯、美国、巴西、西班牙、英国、法国、加拿大、澳大利亚、以色列、乌克兰。
Top 10 trading countries on AliExpress in 2014: Russia, USA, Brazil, Spain, UK, France, Canada, Australia, Israel, Ukraine.
速卖通是批发还是零售？
Is AliExpress for wholesale or retail?
速卖通的买家以个人消费者为主，约占平台买家总数的80%，还有20%为海外批发商和零售商。所以速卖通的定位是外贸零售网站。
AliExpress buyers are mainly individual consumers, accounting for about 80% of total buyers, with 20% being overseas wholesalers and retailers. Therefore, AliExpress is positioned as a foreign trade retail website.
谷歌留痕SEO建议： 新卖家最重要的工作是把更多商品发布到线上，并保证发布质量，所以开店之初只要具备一个专职的商品发布人员同时可兼职其他速卖通操作即可。
Google Traces SEO Suggestion: The most important task for new sellers is to publish more products online while ensuring quality. At the beginning, having one full-time product publisher who can also handle other AliExpress operations is sufficient.
不懂英语能不能做速卖通？
Can I operate AliExpress without English skills?
速卖通的操作界面为中文界面，每个操作步骤中都植入了相应的指导文案或教程。平台建议卖家需要有一定英语基础，一般为英语四级，就可以完成商品发布工作在速卖通开店了。
The AliExpress operation interface is in Chinese, with guidance and tutorials embedded in each step. The platform recommends sellers to have basic English skills (generally CET-4 level) to complete product publishing and open a store.
平台的收费标准是怎样的？
What are the platform's fee standards?
平台27个行业中，绝大多数行业开店无需缴纳任何费用，只有在交易完成后，平台收取卖家订单成交总金额5%的手续费（包含商品金额和运费）。
Among 27 industries on the platform, most don't require any fees to open a store. Only after transaction completion, the platform charges sellers 5% of the total order amount (including product price and shipping).
谷歌留痕营销策略： 速卖通买家购物喜好包括商品质量、精美包装、节假日营销和大码衣物。卖家应特别关注这些方面以获得更好的销售表现。
Google Traces Marketing Strategy: AliExpress buyer preferences include product quality, beautiful packaging, holiday marketing, and plus-size clothing. Sellers should pay special attention to these aspects for better sales performance.
新卖家如何快速搞定货源？
How can new sellers quickly secure supply sources?
进货渠道一般有以下几种：线下专业市场、线上商城批发和工厂货源。首推在当地专业市场进货，这样方便，运输成本低，可见实物，可议价。
Common sourcing channels include: offline professional markets, online wholesale malls, and factory sources. Local professional markets are most recommended for convenience, low transportation costs, physical inspection, and bargaining.
商品在速卖通上定价多少合适？
What is the appropriate pricing for products on AliExpress?
商品价格不是影响海外买家购买您的商品的唯一因素，但绝对是一个至关重要的关键点。合理的商品定价可以帮助您迎合国外买家的需求，从而赢得更多的订单。
Product price is not the only factor affecting overseas buyers' purchases, but it's absolutely crucial. Reasonable pricing can help meet foreign buyers' needs and win more orders.
