谷歌推广竞价是什么？如何避免Shopee订单未完成率超标？
谷歌推广竞价是什么？如何避免Shopee订单未完成率超标？
What is Google Ads? How to Avoid Exceeding Shopee's Order Non-Completion Rate?
谷歌推广竞价（Google Ads）是谷歌提供的一种在线广告服务，允许企业通过竞价方式在谷歌搜索结果页、YouTube、合作伙伴网站等平台展示广告。广告主可以针对特定关键词出价，当用户搜索相关词时，广告就有机会展示在显眼位置，从而带来精准流量和潜在客户。
Google Ads is an online advertising service provided by Google, allowing businesses to display ads on Google search results pages, YouTube, and partner websites through a bidding system. Advertisers can bid on specific keywords, and when users search for those terms, their ads have the opportunity to appear in prominent positions, driving targeted traffic and potential customers.
Shopee订单未完成率的重要性
The Importance of Shopee's Order Non-Completion Rate
Shopee平台的订单未完成率是为了提升卖家和买家之间的信任度。自2020年1月6日起，严重违反计分状况指的是：订单未完成率≥10%并且取消+退货退款订单数≥15笔。订单未完成量是按未成功交易计算的，无论是什么原因导致交易失败，都会被计入统计。
Shopee's order non-completion rate is designed to enhance trust between sellers and buyers. Since January 6, 2020, severe violations include: order non-completion rate ≥10% and canceled + returned/refunded orders ≥15. The non-completion rate is calculated based on unsuccessful transactions, regardless of the reason for the failure.
如何计算订单未完成率？
How is the Order Non-Completion Rate Calculated?
订单未完成率是根据卖家过去7天的订单中，取消订单和退货申请的比例来计算的。公式为：（前7天未完成订单数 ÷ 前7天总订单数）×100%。如果订单未完成率超过10%，平台会根据卖家计分系统进行扣分处理。
The order non-completion rate is calculated based on the ratio of canceled and returned orders in the past 7 days. The formula is: (Number of incomplete orders in the last 7 days ÷ Total orders in the last 7 days) ×100%. If the rate exceeds 10%, the platform will deduct points from the seller's score.
如何降低订单未完成率？
How to Reduce Order Non-Completion Rate?
1. 优化商品描述：确保产品描述详细准确，避免买家因误解而取消订单。
2. 检查库存：避免因缺货导致订单取消。
3. 提高物流效率：选择可靠的物流服务，减少延迟或丢件情况。
4. 分析退货原因：针对常见退货问题（如商品瑕疵、尺寸不符）进行改进。
5. 提供优质客服：及时解决买家疑问，减少纠纷。
1. Optimize product descriptions: Ensure details are accurate to prevent cancellations due to misunderstandings.
2. Monitor inventory: Avoid cancellations caused by stockouts.
3. Improve logistics: Choose reliable shipping services to reduce delays or lost packages.
4. Analyze return reasons: Address common issues like defects or wrong sizes.
5. Enhance customer service: Resolve buyer inquiries promptly to minimize disputes.
保持较低的订单未完成率不仅能避免平台处罚，还能提升店铺权重，获得更多曝光和销售机会！
Maintaining a low order non-completion rate not only avoids penalties but also improves store ranking, leading to more exposure and sales opportunities!
