外贸独立站市场调查与谷歌竞价推广国家选择指南
许多跨境电商卖家站在独立站的风口犹豫不决：到底应该做还是不做？如果选择做，那么应该怎么做?同时独立站又是怎样发货的？
Many cross-border e-commerce sellers hesitate at the opportunity of independent websites: Should they do it or not? If they choose to do it, how should they proceed? And how does shipping work for independent websites?
一、独立站新手疑惑 | Common Questions About Independent Websites
01 有平台还可以做独立站吗？
两种渠道可以同时做，我们可以看到像安克创新此类大卖家是同时布局了两种销售渠道。
01 Can I operate an independent website while having a platform store?
Both channels can be operated simultaneously. We can see that big sellers like Anker Innovations have deployed both sales channels.
02 独立站推广是不是很烧钱？
Facebook、Twitter、Instagram此类社交媒体发布和SEO优化是免费的，若吃透其中的玩法，也能长期带来流量。
02 Is independent website promotion very expensive?
Social media platforms like Facebook, Twitter, and Instagram, along with SEO optimization, are free. Mastering these methods can bring long-term traffic.
二、独立站发货模式 | Shipping Models for Independent Websites
1 无货源Dropshipping
通过国际站、1688、速卖通平台寻找供应商，独立站产生订单后，在速卖通第三方下单。
1 Dropshipping
Find suppliers through platforms like Alibaba, 1688, or AliExpress. After receiving orders on the independent website, place orders with third-party suppliers on AliExpress.
优势 | Advantages: 没有囤货压力、操作简单
劣势 | Disadvantages: 产品质量难以把握
适合人群 | Suitable for: 擅长引流的卖家
2 批发和仓储Wholesaling and Warehousing
独立站大卖才会以海外仓形式发货，同时大件比较适合做海外仓。
2 Wholesaling and Warehousing
Large independent website sellers usually ship from overseas warehouses, which is especially suitable for bulky items.
新手建议 | Recommendation for beginners: 前期以自发货为主，订单稳定后再考虑海外仓。
For beginners: Start with self-shipping and consider overseas warehouses after orders stabilize.
