跨境独立站必看：谷歌推广与SEO优化的核心区别及Google Ads验证指南
在跨境电商领域，Google Ads（谷歌广告）和SEO优化是两种主流的流量获取方式，但许多卖家仍不清楚它们的本质区别。
核心区别对比：
• Google Ads - 付费即时流量（按点击付费CPC模式）
• SEO优化 - 免费自然流量（需长期持续优化）
In the cross-border e-commerce field, Google Ads and SEO optimization are two mainstream traffic acquisition methods, but many sellers still don't understand their essential differences.
Key Differences:
• Google Ads - Paid instant traffic (CPC model)
• SEO - Free organic traffic (requires long-term continuous optimization)
Google Ads业务运营验证全流程
Complete Guide to Google Ads Business Operation Verification
为确保广告生态安全，谷歌会要求部分广告主完成业务运营验证。该流程帮助谷歌了解：
1. 广告主的核心业务
2. 提供的产品/服务
3. 与宣传品牌的关系
To ensure advertising ecosystem security, Google requires some advertisers to complete business operation verification. This process helps Google understand:
1. Advertiser's core business
2. Products/services offered
3. Relationship with promoted brands
重要提示：收到验证通知后需在21天内完成，否则账号将被暂停！
Important Notice: Must complete verification within 21 days after receiving notification, otherwise the account will be suspended!
6步完成验证（耗时约15分钟）
6-Step Verification Process (Takes ~15 minutes)
1. 查收业务验证通知邮件
2. 登录Google Ads后台查看通告栏
3. 点击"开始"按钮
4. 如实填写带*的必填字段
5. 仔细检查后提交
6. 接收验证完成确认邮件
1. Check business verification notification email
2. Log in to Google Ads backend to view notice
3. Click "Start" button
4. Truthfully fill in required fields marked with *
5. Review carefully and submit
6. Receive verification completion confirmation email
人员要求：必须由熟悉公司广告业务的人员操作，建议先阅读本文指南再开始验证。
Personnel Requirements: Must be completed by staff familiar with company's advertising business. Recommended to read this guide before starting verification.
