Google推广与微软跨境电商：如何利用Bing Shopping免费流量
在寻求品质高价格公道的国外SEO推广时，企业往往关注Google推广和谷歌竞价推广策略。然而，微软最新推出的跨境电商平台“Buy with Microsoft”为卖家提供了新的选择，尤其是其免佣金政策和免费推广Bing Shopping的福利。
When seeking high-quality and reasonably-priced international SEO promotion, businesses often focus on Google Advertising and Google bidding strategies. However, Microsoft's newly launched cross-border e-commerce platform, "Buy with Microsoft," offers sellers a new alternative, especially with its commission-free policy and free promotion on Bing Shopping.
微软即将上线的跨境电商平台目前处于内测阶段，预计本月或5月正式推出。平台为卖家提供免佣金优惠，并配备卖家经理协助开店、上架产品和选品，同时提供系列培训服务。
Microsoft's upcoming cross-border e-commerce platform is currently in internal testing and is expected to launch this month or in May. The platform offers sellers a commission-free benefit, assigns seller managers to assist with store setup, product listing, and selection, and provides a series of training services.
目前，平台重点招募家居百货、3C、服装鞋靴、电子配件、园艺工具等品类卖家。入驻条件包括：年销售额超过100万美元（线上线下均可）、企业资质、可注册Stripe支付账号的境外实体公司或个人证件、商标或品牌授权证书、产品认证报告、合理定价、合规物流以及低退货率要求。
Currently, the platform is actively recruiting sellers in categories such as home goods, 3C products, apparel and footwear, electronic accessories, and gardening tools. Entry requirements include: annual sales exceeding $1 million (online or offline), corporate qualifications, overseas entity or individual credentials for registering a Stripe payment account, trademark or brand authorization certificates, product certification reports, reasonable pricing, compliant logistics, and low return rate requirements.
在物流方面，卖家可选择亚马逊FBA、海外仓或国内直发，但需在18个工作日内妥投。退货政策支持30天内退货，需上传预付费物流订单并提供美国本土退货地址。支付方面，每月1日和15日放款，支持Stripe及境外银行账户。
In terms of logistics, sellers can choose Amazon FBA, overseas warehouses, or domestic direct shipping, but delivery must be completed within 18 working days. The return policy supports returns within 30 days, requiring the upload of prepaid logistics orders and a U.S. return address. For payments, funds are disbursed on the 1st and 15th of each month, supporting Stripe and overseas bank accounts.
微软凭借其强大的流量资源，为卖家提供免费推广支持，包括Bing购物频道、Edge浏览器、MSN新闻频道和Windows系统。特别是Bing Shopping，将为平台卖家免费引流，而Edge浏览器的购物车功能也能直接将商品推送给消费者。
Leveraging its robust traffic resources, Microsoft offers free promotion support for sellers, including Bing Shopping, Edge Browser, MSN News, and the Windows system. Notably, Bing Shopping will provide free traffic for platform sellers, while Edge Browser's shopping cart feature can directly push products to consumers.
尽管Google推广在全球搜索市场占据主导地位，但微软的Bing搜索仍是一个巨大的流量入口。据数据统计，Bing在美国台式机搜索市场占有36%的份额，年搜索量达60亿次。对于卖家而言，利用微软的免费流量资源，结合专业的Google推广策略，可以实现更全面的市场覆盖。
Although Google Advertising dominates the global search market, Microsoft's Bing search remains a significant traffic source. Data shows that Bing holds a 36% share of the U.S. desktop search market, with annual searches reaching 6 billion. For sellers, leveraging Microsoft's free traffic resources alongside professional Google Advertising strategies can achieve more comprehensive market coverage.
微软在电商服务领域早有布局，2020年推出的Dynamics 365 Commerce零售解决方案，帮助卖家搭建独立站、连接线上线下店铺并追踪用户行为。如今，随着跨境电商平台的推出，微软进一步强化了其在电商生态中的竞争力。
Microsoft has long been involved in e-commerce services, having launched the Dynamics 365 Commerce retail solution in 2020 to help sellers build independent websites, connect online and offline stores, and track user behavior. With the launch of its cross-border e-commerce platform, Microsoft further strengthens its competitiveness in the e-commerce ecosystem.
对于寻求品质高价格公道的国外SEO推广的企业，微软新平台与Bing Shopping免费流量的结合，提供了一个低成本高效益的补充方案。在制定海外市场拓展策略时，不妨将微软资源纳入考量，与Google推广形成协同效应。
For businesses seeking high-quality and reasonably-priced international SEO promotion, the combination of Microsoft's new platform and Bing Shopping's free traffic offers a low-cost, high-benefit supplementary solution. When formulating overseas market expansion strategies, it is advisable to incorporate Microsoft's resources to create synergy with Google Advertising.
