性价比最高的独立站推广SEO：解决谷歌推广无效和零订单问题
独立站是跨境卖家进行产品对外销售的重要渠道。然而，独立站本身并无流量，因此卖家需要自行引流以获取订单。部分卖家可能会存在这样的疑问：为何独立站经营已久，却仍未获得订单？
Independent stores are a key channel for cross-border sellers to sell products overseas. However, independent stores themselves have no traffic, so sellers need to drive traffic themselves to get orders. Some sellers may wonder: Why hasn't my independent store received any orders after operating for so long?
1. 付费广告 (Paid Advertising)
付费广告是获取订单的最快方式，尤其是Google，因其作为搜索引擎，流量较为精准。跨境卖家常用的付费平台包括Facebook、Instagram、Google、Pinterest、TikTok等。
Paid advertising is the fastest way to get orders, especially Google, as a search engine with highly targeted traffic. Common paid platforms for cross-border sellers include Facebook, Instagram, Google, Pinterest, and TikTok.
温馨提示：付费广告成本较高，投放时需不断优化广告，否则可能得不偿失。
Reminder: Paid advertising is costly and requires continuous optimization, otherwise it may not be worth the investment.
2. 网站优化 (Website Optimization)
若卖家运营一段时间后，有流量进入，但仍未获得订单，则需考虑网站本身是否存在问题。网页跳出率过高，可能是由于网站打开速度慢、网页设计复杂、难以快速找到对应商品等。
If traffic is coming in but no orders are being made, sellers should consider whether there are issues with the website itself. A high bounce rate may be due to slow loading speed, complex design, or difficulty finding products.
3. 其他推广方式 (Other Promotion Methods)
与其他商家合作也是获取订单的方法之一，但需注意合作对象必须是非竞争对手。可以寻找互补产品的商家，以带动双方销量的提升。
Collaborating with other merchants is another way to get orders, but partners must not be competitors. Finding merchants with complementary products can boost sales for both parties.
在营销推广和网站优化方面，新手卖家可以借鉴成熟卖家的经验，因为这些经验大多经过实践检验。解决短期订单问题后，卖家需要塑造品牌，只有被海外消费者熟知的品牌，才能保证有源源不断的订单。
For marketing and website optimization, new sellers can learn from experienced sellers' proven strategies. After solving short-term order issues, sellers should focus on brand building to ensure sustainable orders from overseas consumers.