赛事经济助力中国外贸跑出"加速度" - 中国制造闪耀国际体育舞台
【光明时评】随着巴黎奥运会火热进行，中国品牌正成为闪耀奥运舞台的金名片。从水翼帆板器材到足球内胆芯片，从LED光显大屏到环保运动地胶，中国体育用品的外贸出口优势正在国际市场全面拓展。
[Guangming Commentary] As the Paris Olympics heats up, Chinese brands are becoming golden business cards shining on the Olympic stage. From hydrofoil sailing equipment to football bladder chips, from LED display screens to eco-friendly sports flooring, China's export advantages in sporting goods are expanding comprehensively in the international market.
从东京奥运会到卡塔尔世界杯，中国产品和服务贸易在国际赛事中持续创造亮点，充分证明赛事经济对推动外贸发展和提升出口竞争力的重要作用。
From the Tokyo Olympics to the Qatar World Cup, Chinese products and service trade have consistently created highlights in international events, fully demonstrating the important role of the event economy in promoting foreign trade development and enhancing export competitiveness.
中国外贸的四大竞争优势
Four Competitive Advantages of China's Foreign Trade
1. 制造业产能优势
中国拥有联合国产业分类中的全部工业门类，制造业增加值占全球30%，连续14年居世界首位。东京奥运会约一半的比赛器材来自中国供应商。
1. Manufacturing Capacity Advantage
China has all industrial categories in the UN industrial classification, with manufacturing value-added accounting for 30% of the global total, ranking first in the world for 14 consecutive years. About half of the competition equipment for the Tokyo Olympics came from Chinese suppliers.
2. 人力资本优势
中国劳动年龄人口平均受教育年限达11.3年，高于印度、越南等新兴经济体。北京奥运会场馆建设经验帮助中国企业赢得卡塔尔世界杯主体育场项目。
2. Human Capital Advantage
The average years of education of China's working-age population reaches 11.3 years, higher than emerging economies like India and Vietnam. The experience in building venues for the Beijing Olympics helped Chinese companies win the main stadium project for the Qatar World Cup.
3. 全球供应链优势
通过"一带一路"建设和中欧班列，中国建立了开放包容的国际供应链体系。湖北河鲜产品通过冷链服务俄罗斯世界杯，巴黎奥运会期间中国周边产品远销欧洲。
3. Global Supply Chain Advantage
Through the Belt and Road Initiative and China-Europe Railway Express, China has established an open and inclusive international supply chain system. Aquatic products from Hubei served the Russian World Cup through cold chain logistics, and Chinese peripheral products were exported to Europe during the Paris Olympics.
4. 品牌商誉优势
中国体育品牌在国际赛事中有超过20年的积淀。在巴黎奥运会供应商竞争中，中国企业展现出明显优势。
4. Brand Reputation Advantage
Chinese sports brands have accumulated over 20 years of experience in international events. In the competition for Paris Olympics suppliers, Chinese companies demonstrated significant advantages.
从短期优势到长期战略
From Short-term Advantages to Long-term Strategy
为将赛事经济的短期窗口优势转化为长期战略优势，中国需要：
1. 向全球价值链上游攀升，实现"中国制造"到"中国智造"的转型
2. 促进数字经济与实体经济融合，发展高质量体育服务贸易
3. 利用赛事平台打造多元化营销布局，讲好中国品牌故事
To transform the short-term window advantages of the event economy into long-term strategic advantages, China needs to:
1. Move up the global value chain to achieve the transformation from "Made in China" to "Created in China"
2. Promote the integration of digital economy and real economy, developing high-quality sports service trade
3. Utilize event platforms to create diversified marketing layouts and tell Chinese brand stories well
作者：冯珺、白宇飞（北京市习近平新时代中国特色社会主义思想研究中心特约研究员、北京体育大学管理学院教授）
Authors: Feng Jun, Bai Yufei (Special Researcher at Beijing Research Center for Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, Professor at School of Management, Beijing Sport University)
