领先的西山SEO推广工作与谷歌SEO特点技巧分析
领先的西山SEO推广工作与谷歌SEO特点技巧分析
Advanced West Mountain SEO Promotion and Google SEO Features Analysis
谷歌重返中国：搜索和Gmail服务即将回归
Google Returns to China: Search and Gmail Services Coming Back
离开中国5年后，谷歌有望通过上海自贸区"正式回归"。记者调查发现，谷歌已于2014年底在上海自贸区悄然注册了澎集信息技术（上海）有限公司，这是一家外国法人独资公司。
After 5 years of absence from China, Google is expected to make an "official return" through the Shanghai Free Trade Zone. Investigative reports show that Google quietly registered Pengji Information Technology (Shanghai) Co., Ltd., a wholly foreign-owned enterprise, in late 2014.
该公司经营范围包括：
Business scope includes:
- 信息技术开发
- Information technology development
- 计算机软件开发
- Computer software development
- 计算机系统集成
- Computer system integration
多位消息人士透露，澎集信息正是谷歌重返中国的"壳公司"。谷歌有意保持低调，在正式宣布前不愿公开。值得注意的是，这是谷歌的自主行为，并非自贸区管委会的招商项目。
Multiple sources reveal that Pengji Information serves as Google's "shell company" for re-entering China. Google intends to maintain a low profile and avoid publicity before an official announcement. Notably, this is Google's independent initiative, not a project solicited by the Free Trade Zone Administration.
业务范围分析：澎集信息的经营范围已涵盖谷歌此前撤出的业务内容，包括网页搜索和邮箱服务。此外，上海自贸区允许外资在应用商店业务中持股超过50%，这对谷歌极具吸引力。
Business Scope Analysis: Pengji's business scope covers Google's previously withdrawn services, including web search and email. Additionally, Shanghai FTZ permits over 50% foreign ownership in app store operations, making it highly attractive to Google.
关键挑战：无论是搜索业务还是应用商店，谷歌需要先将服务器托管在中国境内，因为中国尚未对外资开放数据中心。根据工信部政策，自贸区注册企业的服务器必须存放在28.78平方公里的保税区内。
Key Challenge: Whether for search or app store services, Google must first host servers within China, as data centers remain closed to foreign investment. According to MIIT policies, FTZ-registered enterprises must locate servers within the 28.78 sq km bonded area.
谷歌在华现状：自2010年退出中国搜索市场后，谷歌仍在大中华区保留约500名员工，分布在内地、香港和台湾办事处。香港服务器持续运行，谷歌翻译和地图在内地仍可访问。目前，谷歌关键词推广(AdWords)是其在华主要业务，为中国企业提供海外广告服务。
Google's Current Presence in China: Since withdrawing its search service in 2010, Google maintains about 500 employees in Greater China across mainland, Hong Kong and Taiwan offices. Hong Kong servers remain operational, with Google Translate and Maps accessible in mainland. Currently, Google AdWords serves as its primary business, providing overseas advertising for Chinese enterprises.
文章来源：澎湃新闻
Source: The Paper
