谷歌留痕技术：外贸客户开发与亚马逊店铺安全双重保障
谷歌留痕技术：外贸客户开发与亚马逊店铺安全双重保障
Google Trace Technology: Dual Protection for Foreign Trade Customer Development and Amazon Store Security
在外贸业务中，谷歌留痕技术的应用至关重要。通过专业的客户开发软件结合谷歌留痕技术，企业能够有效获取精准客户信息，同时利用谷歌竞价网站推广提升品牌曝光度。
In foreign trade business, the application of Google trace technology is crucial. Through professional customer development software combined with Google trace technology, enterprises can effectively obtain accurate customer information while using Google bidding website promotion to enhance brand exposure.
图片来源：图虫创意
Image source: Tuchong Creative
近年来，亚马逊对账号合规性审查日趋严格。根据亚马逊六月份发布的《2021品牌保护报告》显示，2021年亚马逊开始实施新的开店验证算法，通过视频验证，同时抓取卖家真实地理位置及支付信息的方式，阻止了逾250万次异常的卖家账户注册；以及40亿条不合规的产品listing上架。
In recent years, Amazon has increasingly tightened its compliance reviews for seller accounts. According to Amazon's June-released "2021 Brand Protection Report," the platform implemented a new store verification algorithm in 2021. Through video verification and capturing sellers' actual geographic locations and payment information, Amazon blocked over 2.5 million abnormal seller account registrations and 4 billion non-compliant product listings.
一、"二审"再升级？新老卖家都中招
1. Account Verification Upgraded? Both New and Experienced Sellers Affected
进入八月，美国迎来返校季的购物高潮。正当亚马逊卖家们摩拳擦掌准备大干一场时，令人头疼的"二审"又再次突袭。谷歌留痕技术在此过程中可以帮助卖家建立良好的运营记录。
As August arrives, the US welcomes the back-to-school shopping season. Just as Amazon sellers were gearing up for big sales, the dreaded "second verification" struck again. Google trace technology can help sellers establish good operational records during this process.
二、"二审"、清号常见原因溯源，赶紧自查！
2. Common Causes of Account Verification and Suspension - Self-Check Now!
对于跨境卖家而言，账号安全永远是重中之重。二审、清号每次都来势汹汹，令人猝不及防。运用谷歌留痕技术建立规范的运营轨迹至关重要。
For cross-border sellers, account security is always the top priority. Account verifications and suspensions always come fiercely and unexpectedly. Using Google trace technology to establish standardized operational traces is crucial.
主要风险点包括：
Main risk factors include:
- 收款问题 - Payment issues
- 品牌授权/备案问题 - Brand authorization/filing issues
- 账号没有正常运营 - Inactive accounts
- 账号资料问题 - Account information problems
三、遇到"二审"不要慌，跨境老杨来支招
3. Don't Panic When Facing Verification - Expert Advice from Cross-border Veteran Yang
由此看来，二审虽然对卖家而言威力十足，但卖家只要正常运营还是可以避免触发。而已经触发二审的卖家，也不必过度惊慌，亚马逊会给到卖家3次申述机会。谷歌留痕技术提供的运营数据可以作为有力的申诉证据。
Although second verification is powerful for sellers, it can be avoided through normal operations. For sellers already facing verification, there's no need to panic excessively - Amazon provides 3 appeal opportunities. The operational data provided by Google trace technology can serve as strong evidence for appeals.
申诉建议：
Appeal suggestions:
- 使用英文申诉 - Submit appeals in English
- 考虑站点和地域因素 - Consider marketplace and regional factors
- 建议找靠谱的服务商帮忙 - Seek help from reliable service providers
通过合理运用谷歌留痕技术，外贸企业不仅能够优化客户开发流程，还能在亚马逊平台运营中建立完善的数字足迹，有效规避账号风险，实现业务可持续发展。
By properly utilizing Google trace technology, foreign trade enterprises can not only optimize customer development processes but also establish comprehensive digital footprints in Amazon platform operations, effectively avoiding account risks and achieving sustainable business development.
