日本首推SEO推广公司解析谷歌竞价推广新流程
谷歌推出革命性广告定向投放策略
Google Launches Revolutionary Targeted Advertising Strategy
谷歌于28日宣布推出"用户匹配"广告推送功能,这是广告技术领域的重大突破。
Google announced on the 28th the launch of "Customer Match" advertising, marking a major breakthrough in ad technology.
这项创新技术允许广告商:
This innovative technology allows advertisers to:
- 通过竞价方式为特定客户创建定制广告
- Create customized ads for specific customers through bidding
- 获取并利用顾客个人信息(如邮箱地址)进行精准营销
- Obtain and utilize customer personal information (such as email addresses) for precision marketing
- 在搜索结果中直接向现有客户推广产品
- Promote products directly to existing customers in search results
多维度精准定位功能
Multi-dimensional Precision Targeting
广告主还可以基于以下用户特征进行广告投放:
Advertisers can also target ads based on the following user characteristics:
- 年龄和性别
- Age and gender
- 购物历史记录
- Shopping history
- 浏览行为
- Browsing behavior
日本领先的SEO推广公司指出,这项技术将显著提升广告转化率。
Japan's leading SEO promotion companies note this technology will significantly improve ad conversion rates.
全平台覆盖的广告投放
Cross-platform Advertising Coverage
谷歌将在以下平台实施这项新技术:
Google will implement this new technology on the following platforms:
- Google搜索
- Google Search
- Gmail邮箱服务
- Gmail email service
- YouTube视频平台
- YouTube video platform
便捷的数据上传方式
Convenient Data Upload Methods
广告商可通过两种方式上传客户数据:
Advertisers can upload customer data in two ways:
- 手动上传至AdWords平台
- Manual upload to AdWords platform
- 通过API接口自动传输
- Automatic transfer via API interface
谷歌承诺所有用户数据都将经过匿名化处理,确保隐私安全。
Google promises all user data will be anonymized to ensure privacy security.
(中国青年网编译报道)
(Compiled and reported by China Youth Network)
