宠物清洁用品行业趋势：从基础清洁到智能养护的全面升级
中国宠物市场持续增长 | China's Pet Market Continues to Grow
随着生活方式的改变，宠物在人们生活中的地位越来越重要。2022年，中国养宠家庭已突破9800万户。预计2024年宠物消费市场规模将超过3000亿元，同比增长5.5%。
With changing lifestyles, pets are becoming increasingly important in people's lives. In 2022, the number of pet-owning households in China exceeded 98 million. It is estimated that the pet consumption market will exceed 300 billion yuan in 2024, a year-on-year increase of 5.5%.
核心清洁品类分析 | Analysis of Core Cleaning Categories
1. 如厕清洁(占比80%) | Toilet Cleaning (80% share)
• 猫砂：除臭功能、材质创新是关键。矿砂和豆腐砂最受欢迎，混合砂和植物砂讨论度高
• Cat litter: Odor control and material innovation are key. Mineral and tofu litters are most popular, with hybrid and plant-based litters gaining attention
2. 身体清洁(占比20%) | Body Cleaning (20% share)
• 洗浴产品：根据毛发长度和特性选择不同功能产品
• Bath products: Different functions are selected based on hair length and characteristics
三大新兴趋势 | Three Emerging Trends
1. 多功能一体化 | Multi-functional Integration
集清洁、抑菌、护毛等功能于一身的产品需求激增，相关讨论量同比增长501%
Products combining cleaning, antibacterial, and hair care functions are in high demand, with related discussions up 501% year-on-year
2. 免洗产品爆发 | Rise of No-rinse Products
2024年前三季度销售额超6000万，免洗湿巾和手套最受欢迎
Sales exceeded 60 million in the first three quarters of 2024, with no-rinse wipes and gloves being most popular
3. 智能化设备兴起 | Emergence of Smart Devices
智能猫砂盆和烘干机引领市场，预计2032年全球市场规模达350亿美元
Smart litter boxes and dryers lead the market, with global market size expected to reach $35 billion by 2032
行业展望 | Industry Outlook
从传统清洁到智能养护，宠物清洁行业正经历全面升级，满足消费者对科学养宠、精细护理的需求
From traditional cleaning to intelligent care, the pet cleaning industry is undergoing comprehensive upgrades to meet consumer demand for scientific pet care and refined maintenance
