云南景谷打造大白茶区域公共品牌的战略意义
云南景谷打造大白茶区域公共品牌的战略意义
The Strategic Significance of Jinggu's Regional Public Brand for White Tea
核心提示：云南省景谷县正式发布"景谷大白茶"区域公共品牌，计划到2030年实现综合总产值突破200亿元，打造中国大白茶产业示范区。
Key Highlights: Jinggu County in Yunnan Province has officially launched the "Jinggu White Tea" regional public brand, aiming to achieve a total comprehensive output value exceeding 20 billion yuan by 2030 and establish a national white tea industry demonstration zone.
景谷县作为茶马古道重镇和普洱茶原产地，拥有500年以上古树白茶资源。其独特制作工艺造就了"茶中仙子"的美誉，上世纪80年代就被评为云南八大名茶之一。
As an important town on the Ancient Tea-Horse Road and the origin of Pu'er tea, Jinggu boasts white tea resources with over 500 years of history. Its unique production process has earned it the reputation of "Fairy of Tea", being recognized as one of Yunnan's eight famous teas in the 1980s.
近年来，景谷县通过多项举措推进品牌建设：
In recent years, Jinggu County has promoted brand building through multiple measures:
- 发布《景谷大白茶加工技术规程》等两项团体标准
- Issued two group standards including the "Jinggu White Tea Processing Technical Regulations"
- 建成数字白茶产业链追溯平台
- Completed the construction of a digital white tea industry chain traceability platform
- "秧塔大白茶"品种通过国家非主要农作物品种登记
- The "Yangta White Tea" variety passed national registration for non-staple crops
目前产业发展现状：
Current industry development status:
- 种植面积达20万亩，有机认证8万亩
- Cultivation area reaches 200,000 mu, with 80,000 mu organic certified
- 年产量近8000吨，综合产值26亿元
- Annual output nearly 8,000 tons, comprehensive output value 2.6 billion yuan
- 产品销往全国及东南亚，部分出口欧美
- Products sold nationwide and in Southeast Asia, with some exports to Europe and America
未来发展目标（2030年）：
Future development goals (by 2030):
- 全省推广种植60万亩以上
- Promote cultivation of over 600,000 mu province-wide
- 综合总产值突破200亿元
- Total comprehensive output value exceeding 20 billion yuan
- 建成三大中心（生产加工、研究、交易集散）
- Establish three major centers (production/processing, research, trading/distribution)
- 创建10个"特色产业"基地和50个茶叶专业村
- Create 10 "characteristic industry" bases and 50 tea-specialized villages
专家观点：云南省农科院通过"五大科技工程"全方位推动产业高质量发展，增强市场竞争力。
Expert opinion: Yunnan Academy of Agricultural Sciences promotes high-quality industry development through "Five Major Technology Projects" to enhance market competitiveness.
景谷大白茶产业已成为当地农业增效、农民增收、农村增绿的特色产业，2022年荣获全国"白茶产业统筹发展先行县域"等称号。
The Jinggu white tea industry has become a characteristic industry for local agricultural efficiency improvement, farmer income growth, and rural greening, winning national titles including "Pioneering County for Coordinated White Tea Industry Development" in 2022.
