Google推广策略：陶瓷餐具出口+内销双循环市场指南
Google推广策略：陶瓷餐具出口+内销双循环市场指南
Google Advertising Strategy: Dual-Cycle Market Guide for Ceramic Tableware Export + Domestic Sales
随着全球贸易格局的变化，Google推广已成为外贸企业开拓国际市场的重要工具。本文将为您详细解析陶瓷餐具产品在国内外市场的准入要求和技术贸易措施。
With the changes in global trade patterns, Google advertising has become an important tool for foreign trade enterprises to explore international markets. This article will provide a detailed analysis of the access requirements and technical trade measures for ceramic tableware products in domestic and international markets.
Part 1: 跨越技术壁垒 - 扩大出口市场
Part 1: Overcoming Technical Barriers - Expanding Export Markets
通过Google推广精准定位海外买家前，企业需了解主要出口市场的技术要求：
Before using Google advertising to accurately target overseas buyers, enterprises need to understand the technical requirements of major export markets:
欧盟市场：
EU Market:
- 铅、镉溶出量限制(84/500/EEC指令)
- Lead and cadmium release limits (Directive 84/500/EEC)
- 德国有更严格的铅限量标准
- Germany has stricter lead limit standards
美国市场：
US Market:
- FDA标准对铅、镉的严格限制
- Strict limits on lead and cadmium by FDA standards
- 加州Prop.65法规更为严苛
- California Prop.65 regulations are more stringent
- 中国输美陶瓷需生产厂认证
- Chinese ceramic exports to the US require factory certification
Part 2: 了解准入要求 - 拓展国内市场
Part 2: Understanding Access Requirements - Expanding Domestic Market
在通过Google推广开拓国内市场时，企业应注意：
When using Google advertising to develop the domestic market, enterprises should pay attention to:
国内标准要求：
Domestic standard requirements:
- GB 4806.4-2016对铅、镉溶出量的限制
- GB 4806.4-2016 limits on lead and cadmium release
- 4%乙酸溶液作为食品模拟物检测
- 4% acetic acid solution as food simulant for testing
标签与包装：
Labeling and packaging:
- 必须使用规范汉字标注产品信息
- Must use standardized Chinese characters to label product information
- 需包含警示说明和使用条件
- Must include warning instructions and usage conditions
Part 3: 国内外质量标准对比
Part 3: Comparison of Domestic and International Quality Standards
通过Google推广实现"双循环"战略，企业需掌握：
To achieve the "dual-cycle" strategy through Google advertising, enterprises need to master:
| 指标/Indicator | 中国/China | 欧盟/EU | 美国/US |
|---|---|---|---|
| 铅溶出量/Lead release | ≤0.8mg/dm² | ≤0.8mg/dm² | ≤0.5mg/dm² |
| 镉溶出量/Cadmium release | ≤0.07mg/dm² | ≤0.07mg/dm² | ≤0.25mg/dm² |
结语：通过专业的Google推广策略，结合对国内外市场准入要求的深入理解，陶瓷餐具企业可以更好地实现"出口+内销"的双循环发展模式。
Conclusion: Through professional Google advertising strategies and a deep understanding of domestic and international market access requirements, ceramic tableware enterprises can better achieve the dual-cycle development model of "export + domestic sales".
