谷歌推广是否有政府扶持？新网站SEO高效入门指南

谷歌推广是否有政府扶持？新网站SEO高效入门指南

Does Google Ads Get Government Support? New Website SEO Starter Guide

关于谷歌推广的政府扶持问题

Regarding government support for Google Ads

在中国大陆地区，谷歌推广服务目前没有直接的政府资金扶持政策。但部分地方政府对数字营销企业有税收优惠或创业补贴，这些政策可能间接惠及使用谷歌推广的企业。

In mainland China, Google Ads services currently do not have direct government funding support. However, some local governments offer tax incentives or startup subsidies for digital marketing companies, which may indirectly benefit businesses using Google Ads.

主要原因包括：

Main reasons include:

• 谷歌不是中国大陆主流搜索引擎
• Google is not the mainstream search engine in mainland China
• 政府更倾向于扶持本土互联网企业
• The government prefers to support domestic internet companies
• 海外推广属于企业自主市场行为
• Overseas promotion is considered corporate market behavior

新网站SEO高效入门7步法

7-Step Efficient SEO Starter Guide for New Websites

1. 同步开发与SEO | Parallel Development & SEO

SEO工作必须与网站开发同步进行。许多企业陷入"完美主义陷阱"，导致营销动作迟迟无法上线。

SEO should begin simultaneously with website development. Many companies fall into the "perfectionism trap", delaying marketing initiatives.

2. 基础问题排查 | Fundamental Issue Check

所有SEO专家都认同：排查技术硬伤是新站优化的第一步。包括死链、关键词堆砌、程序漏洞等。

All SEO experts agree: identifying technical flaws is the first step. This includes dead links, keyword stuffing, and system vulnerabilities.

3. 架构优化 | Structure Optimization

让用户用最少点击找到所需内容。Google算法优先展示结构清晰的网站。

Help users find content with minimal clicks. Google's algorithm favors well-structured sites.

4. CMS系统维护 | CMS Maintenance

定期清理无用插件、更新补丁、删除垃圾评论。

Regularly remove unused plugins, update patches, and delete spam comments.

5. 移动优先 | Mobile First

2023年移动端流量占比超过60%已成为常态。

In 2023, mobile traffic exceeding 60% is the norm.

6. 主动提交 | Proactive Submission

主动提交至Google Search Console能加速索引过程。

Submitting to Google Search Console speeds up indexing.

7. 内容创新 | Content Innovation

与其发布拼凑的产品说明，不如解答用户实际关心的问题。

Instead of generic product descriptions, address users' actual concerns.

专家提示：SEO具有天然的不确定性，因此更需要建立标准化工作流程。

Pro Tip: SEO's inherent uncertainty makes standardized workflows essential.

作者：Dora | 10年谷歌推广专家

Author: Dora | 10-year Google Ads expert