外贸公司如何通过谷歌竞价推广产品？独立站新手必看指南
对于想要开展外贸业务的新手来说，谷歌广告工具是不可或缺的营销利器。 合理运用这些工具组合，可以显著提升广告投放效果，实现精准引流。
For e-commerce beginners looking to start international trade, Google Ads tools are indispensable marketing weapons. Strategic use of these tools can significantly improve advertising performance and achieve targeted traffic.
1. 谷歌趋势(Google Trends)
查看关键词热度变化的免费工具，建议结合基准关键词进行对比分析。
1. Google Trends
Free tool to track keyword popularity changes, best used with benchmark keywords for comparison.
2. 全球商机通(Global Market Finder)
免费市场研究工具，可查看产品在不同市场的排名情况。
2. Global Market Finder
Free market research tool showing product rankings across different markets.
3. 消费洞察(Shopping Insights)
零售业消费行为报告，目前仅支持美国市场数据。
3. Shopping Insights
Retail consumption reports, currently only supports US market data.
4. 关键词规划师(Keyword Planner)
支持按语言/地区筛选的基础关键词研究工具。
4. Keyword Planner
Fundamental keyword research tool with language/location filters.
5. 谷歌分析(Google Analytics)
网站流量监控工具，建议提前1-2周安装。
5. Google Analytics
Website traffic monitoring tool, recommended to install 1-2 weeks in advance.
6. WordStream广告评分器
提供广告质量得分和点击率优化建议。
6. WordStream Grader
Provides optimization suggestions for quality score and CTR.
7. LNK Editor内容生成器
自动生成SEO内容，建议人工二次优化。
7. LNK Editor
Auto-generates SEO content, recommended to manually optimize further.
8. Supermetrics预算模板
可视化广告预算管理工具。
8. Supermetrics
Visual budget management tool for ads.
关键提示：新手卖家应该先掌握1-2个核心工具，再逐步扩展使用范围。数据分析需要积累，建议持续观察至少1个月的数据。
Key Tip: Beginners should master 1-2 core tools first before expanding. Data analysis requires accumulation, recommend observing for at least 1 month.
