B2B推广真的有效吗？亚马逊站内广告投放必须避免的6个SEO错误思维

B2B推广真的有效吗？亚马逊站内广告投放必须避免的6个SEO错误思维

Is B2B Promotion Really Effective? 6 SEO Mistakes to Avoid in Amazon In-Site Advertising

在亚马逊广告投放中，许多卖家常犯一些致命错误，严重影响广告效果和产品排名。本文将为您揭示6个最常见的错误思维，并提供专业的SEO优化建议。

In Amazon advertising, many sellers often make fatal mistakes that seriously affect ad performance and product rankings. This article will reveal the 6 most common wrong mindsets and provide professional SEO optimization advice.

一、过度控制ACOS | Over-controlling ACOS

在管理广告活动时，卖家必须明确每个广告活动的目标。一些卖家过于担心广告花费，当他们看到ACOS过高或ROAS过低时，急于关闭广告或减少广告竞价。

When managing ad campaigns, sellers must clearly define the objectives of each campaign. Some sellers worry too much about ad spend and rush to turn off ads or reduce bids when they see high ACOS or low ROAS.

二、广告预算超低 | Extremely Low Ad Budget

在亚马逊广告中，节俭是重要的，但卖家需要明智地分配广告预算。有些卖家过于紧缩广告预算，这可能导致广告点击量过低，进而影响广告的有效性。

While frugality is important in Amazon advertising, sellers need to allocate their ad budgets wisely. Some sellers are too tight with their ad budgets, which may result in too few ad clicks, thereby affecting ad effectiveness.

三、低竞价(捡漏广告除外) | Low Bidding (Except for Bargain Ads)

一些卖家设置较低的广告竞价，希望在有限的预算下获得更多点击量。然而，过低的竞价可能导致产品无法曝光或者只在不相关的ASIN上曝光。

Some sellers set low ad bids hoping to get more clicks with a limited budget. However, bids that are too low may result in products not being exposed or only being exposed on irrelevant ASINs.

四、没及时否定无效流量 | Failing to Negate Invalid Traffic in Time

特别是新手卖家，在初期经营亚马逊广告时，经常忽视每日广告关键词排除的重要性。这可能导致广告预算浪费在无效的关键词上。

Especially for new sellers, when first starting with Amazon ads, they often overlook the importance of daily keyword exclusions. This may lead to ad budgets being wasted on ineffective keywords.

五、没有阶段性分析广告报告 | Lack of Periodic Ad Report Analysis

一些卖家忽视了对广告报告的阶段性分析，这可能导致广告预算的不必要浪费。阶段性分析有助于筛选出表现不佳的关键词并进行排除。

Some sellers neglect periodic analysis of ad reports, which may lead to unnecessary waste of ad budgets. Periodic analysis helps filter out poorly performing keywords for exclusion.

六、不区分时间段 | Not Distinguishing Time Periods

常见误区:广告投放的时间段不是最佳出单时间段。一般情况下不建议在对应站点国家的凌晨时间段大量投放广告、加大广告预算。

Common mistake: The ad delivery time is not the best order time. Generally, it is not recommended to place a large number of ads or increase ad budgets during the early morning hours in the target country.

SEO优化建议：通过合理设置广告策略，结合SEO优化技巧，可以显著提升亚马逊站内广告的效果。建议定期分析广告数据，及时调整策略。

SEO Optimization Suggestion: By properly setting up ad strategies combined with SEO optimization techniques, you can significantly improve the effectiveness of Amazon in-site ads. It is recommended to regularly analyze ad data and adjust strategies in a timely manner.