靠谱的国际贸易：谷歌SEO运营岗位介绍与推广效果深度分析
谷歌推广真的有效吗？效果到底怎么样？
Is Google Ads really effective? How good is the actual performance?
带着这些问题，我们来探讨一下。Let's explore these questions together.
先抛出一个观点——70%用户的谷歌推广没有什么效果！
Let's start with a bold statement - 70% of Google Ads users see little to no results!
啊？看到这儿，你是不是心里拔凉拔凉的？What? Reading this, do you feel your heart sinking?
事实的确如此。The truth is indeed so.
那就没必要做谷歌推广了吗？错！
So is Google Ads not worth doing? Wrong!
谷歌推广依然是全球范围内性价比最好的网络推广方式之一。Google Ads remains one of the most cost-effective online promotion methods globally.
谷歌搜索市场占有率 | Google Search Market Share
谷歌几乎每年都要发布全球搜索引擎市场份额报告，谷歌一直名列前茅、遥遥领先。Google annually releases global search engine market share reports, consistently ranking at the top by a significant margin.
从上图看，谷歌几乎囊括了绝大部分的市场，只剩下寥寥无几的份额给其他的诸如必应、yandex等。From the chart, Google dominates most of the market, leaving only minimal shares for others like Bing and Yandex.
B2B流量的效果分析 | B2B Traffic Effectiveness Analysis
中国很多外贸企业选择在阿里或MIC或环球资源等B2B平台推广。有效果吗？当然有。Many Chinese foreign trade companies choose to promote on B2B platforms like Alibaba or MIC. Effective? Certainly.
但平台内的竞争也越来越大，效果没你想的那样好。But competition within these platforms intensifies, with results not as good as imagined.
为何不直接在谷歌做推广？
Why not advertise directly on Google?
阿里等B2B平台本身就是Google的大客户，他们在谷歌上推广B2B平台，你再在他们的平台推广你自己。Platforms like Alibaba are themselves big Google clients - they advertise their platform on Google, while you advertise yourself on their platform.
做谷歌推广你机会很大 | Great Opportunities in Google Ads
70%用户的谷歌推广没有什么效果！这句话可以让一大批浅尝辄止、意志不坚的用户提早下车。The statement "70% see no results" helps filter out uncommitted users early.
试想，如果你所有的同行都来谷歌做推广，那么，不就等于大家都没推广吗？If all competitors advertised on Google, wouldn't that equal no one advertising?
将谷歌推广做到极致 | Maximizing Google Ads Effectiveness
谷歌推广是一个系统工作，不是一蹴而就，不是开个户，填个词就OK的。Google Ads is systematic - not something achieved instantly by just opening an account and adding keywords.
对于对谷歌推广不太精通的人，可以去学习、去摸索，网上也有不少这方面的网课。For those less proficient, there are many online courses available for learning.
有的外贸SOHO一年在靠谷歌能赚几十、几百万——dollar，确是真人真事。Some foreign trade SOHOs genuinely earn hundreds of thousands through Google Ads annually.
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