亚马逊账号关联全解析：原因、后果及预防措施
什么是账号关联？
What is account association?
亚马逊官方规定，一个人或一家公司只能拥有一个亚马逊账号。如果亚马逊通过技术手段发现一个卖家主体拥有2个以上账号，这些账号就会被判定为关联账号。
Amazon's official policy states that an individual or company can only have one Amazon account. If Amazon's technology detects one seller operating multiple accounts, these accounts will be flagged as associated.
为什么亚马逊要打击关联账号？
Why does Amazon crack down on associated accounts?
亚马逊是个重产品轻店铺的平台，为了防止同人多店铺货，减少产品同质化现象，提高买家购物体验。如果搜索结果都是类似产品，会影响买家体验和卖家产品曝光。
As a product-focused platform, Amazon aims to prevent single sellers operating multiple stores, reduce product homogenization, and enhance shopping experience. Similar products in search results would hurt both buyer experience and seller exposure.
账号关联的严重后果
Severe consequences of account association
1. 关联账号中通常大号会被封
2. 同站点产品关联会被要求下架Listing
3. 不及时处理可能导致两个账户都被关闭
1. Usually the main account gets suspended
2. Associated products on same site will be delisted
3. Failure to act may lead to both accounts being terminated
三大关联原因及解决方案
Top 3 association causes and solutions
1. 店铺注册信息重复
Duplicate registration information
公司名称、个人名字、信用卡、地址、电话、邮箱、收款账号等都不能重复使用。解决方案：使用第三方收款工具获取多个收款账号。
Company name, personal name, credit card, address, phone, email, payment accounts cannot be reused. Solution: Use third-party payment tools for multiple accounts.
2. 产品相似度过高
High product similarity
图片、标题、描述等Listing内容相似度达到一定比例会被判定关联。解决方案：为每个账号创建独特的Listing内容。
Similar product images, titles and descriptions may trigger association. Solution: Create unique listings for each account.
3. 网络环境不独立
Non-independent network environment
电脑MAC地址、路由MAC、浏览器指纹、Cookie和网络IP都会被记录。解决方案：使用防关联浏览器，确保"一人一机一账号一网线"。
Computer MAC, router MAC, browser fingerprint, cookies and IP are all tracked. Solution: Use anti-association browsers, ensure "one person, one device, one account, one network".
专业建议
Professional advice
注册多个账号时使用全新：邮箱、电脑、系统、浏览器、路由器、网线、电话、信用卡和收款账号。亚马逊不会发送关联提醒，卖家需自行判断。
When registering multiple accounts, use brand new: email, computer, OS, browser, router, network, phone, credit card and payment account. Amazon won't notify about association, sellers must monitor themselves.
来源：跨境研究社@社长
Source: Cross-border Research Society@President
