优先选择的商店App应用推广策略:谷歌Play Store搜索广告解析
谷歌Play Store正式推出搜索广告服务,这一举措为应用开发者提供了全新的推广渠道。据外媒报道,谷歌已在Google Play商店中为部分赞助应用添加了黄色的"Ad"标识,当用户搜索特定应用或游戏时,这些赞助应用将获得更显眼的位置展示。
Google officially launched search ad services in Play Store, providing app developers with a new promotion channel. According to foreign media reports, Google has added yellow "Ad" labels to some sponsored apps in the Google Play store. When users search for specific apps or games, these sponsored apps will get more prominent display positions.
这一创新广告形式为开发者带来了重要机遇:
1. 通过关键词竞价获得优质展示位
2. 在用户主动搜索时精准触达目标用户
3. 提高应用在竞争激烈市场中的可见度
This innovative ad format brings important opportunities for developers:
1. Obtain premium display positions through keyword bidding
2. Precisely reach target users when they actively search
3. Improve app visibility in highly competitive markets
如何成为谷歌推广员?
对于想要参与Play Store搜索广告的开发者,需要:
- 注册Google Ads账户
- 选择"应用推广"广告系列类型
- 设置合理的每日预算和出价策略
- 精心选择与产品高度相关的关键词
How to become a Google promoter?
For developers who want to participate in Play Store search ads, they need to:
- Register a Google Ads account
- Select the "App Promotion" campaign type
- Set reasonable daily budgets and bidding strategies
- Carefully select keywords highly relevant to the product
谷歌表示,这项服务旨在"为安卓用户提供发现应用的新途径",同时帮助开发者解决应用被埋没的问题。随着移动应用市场竞争日益激烈,这种精准的搜索广告可能成为应用推广的必备工具。
Google stated that this service aims to "provide Android users with new ways to discover apps" while helping developers solve the problem of apps being buried. As mobile app market competition intensifies, this precise search advertising may become an essential tool for app promotion.
