福州茉莉花茶出口同比增长8.4%：品牌国际化趋势显著
福州茉莉花茶出口同比增长8.4%：品牌国际化趋势显著
Fuzhou Jasmine Tea Exports Grow 8.4%: Brand Globalization Trend Emerges
福州海关最新数据显示，2024年1-11月，福州关区企业出口茉莉花茶1297.3吨，同比增长8.4%。
According to Fuzhou Customs statistics, from January to November 2024, Fuzhou enterprises exported 1,297.3 tons of jasmine tea, a year-on-year increase of 8.4%.
通过参加国际展会、开设专卖店和品牌巡展等方式，茉莉花茶正加速走向国际市场。数据显示，福州茉莉花茶已出口至全球40个国家和地区。
Through participation in international exhibitions, opening specialty stores and brand roadshows, jasmine tea is accelerating its entry into global markets. Statistics show Fuzhou jasmine tea has been exported to 40 countries and regions worldwide.
市场分布情况
Market Distribution
传统市场表现稳健：美欧日港英等传统市场占比超70%，出口量达947.6吨，同比增长11.9%。
Traditional markets remain strong: The US, Europe, Japan, Hong Kong and UK account for over 70% share, with exports reaching 947.6 tons, up 11.9% year-on-year.
新兴市场增长显著：东盟等新兴市场出口202.7吨，同比增长10.8%，"冰糖甜"特色产品受到欢迎。
Emerging markets show notable growth: Exports to ASEAN and other emerging markets reached 202.7 tons, up 10.8% year-on-year, with "rock sugar sweet" characteristic products gaining popularity.
海关支持措施
Customs Support Measures
福州海关实施多项便利化措施支持茉莉花茶出口：
Fuzhou Customs has implemented multiple facilitation measures to support jasmine tea exports:
- 指导企业应用"云签发"申报模式
- Guiding enterprises to use "cloud issuance" declaration mode
- 推广原产地证书"智能审核+自助打印"
- Promoting "smart review + self-service printing" for certificates of origin
- 鼓励企业申请AEO高级认证
- Encouraging enterprises to apply for AEO advanced certification
- 及时回应企业咨询，研究保税加工可行性
- Promptly responding to enterprise inquiries and researching feasibility of bonded processing
- 提供境外预警信息，关注农残标准变化
- Providing overseas early warning information and monitoring pesticide residue standard changes
出口主体与品牌化趋势
Export Entities and Branding Trend
2024年1-11月出口呈现以下特点：
Exports from January to November 2024 showed the following characteristics:
| 企业类型 | 出口量 | 占比 | 同比增长 |
|---|---|---|---|
| 国有企业 | 678.7吨 | 52.3% | +10.4% |
| 民营企业 | 551.2吨 | 42.5% | +21% |
| 自主品牌 | 598.5吨 | 约50% | +30.1% |
数据表明，茉莉花茶出口正从"产品出口"向"品牌出口"转型，品牌化、高端化趋势日益明显。
The data indicates jasmine tea exports are transitioning from "product export" to "brand export", with branding and premiumization trends becoming increasingly evident.
来源：福州新闻网
Source: Fuzhou News Network
