外贸企业如何通过谷歌竞价推广获取客户？出口退税案件法律风险分析
外贸企业获客首选：谷歌竞价推广收费标准解析
First Choice for Foreign Trade Enterprises: Analysis of Google Ads Pricing Standards
对于从事外贸业务的企业而言，谷歌竞价推广(Google Ads)是最有效的获客渠道之一。其收费模式主要采用点击付费(PPC)方式，具体费用取决于：
For foreign trade enterprises, Google Ads is one of the most effective customer acquisition channels. The pricing model mainly adopts Pay-Per-Click (PPC), with specific costs depending on:
1. 行业关键词竞争程度
2. 目标市场区域
3. 广告质量得分
4. 每日预算设置
1. Competition level of industry keywords
2. Target market regions
3. Ad quality score
4. Daily budget settings
出口退税法律风险警示：海运提单虚假不等于骗税
Legal Risk Warning: False Shipping Bills Don't Equal Tax Fraud
安徽省潜山市人民检察院近期处理的一起案件(潜检刑不诉〔2022〕84号)显示：
A recent case handled by the Qianshan People's Procuratorate in Anhui Province (Qian Jian Xing Bu Su [2022] No. 84) shows:
1. 仅海运提单虚假不能直接认定为骗取出口退税
2. 需要同时查证虚开发票、资金回流、虚假收汇等完整证据链
3. 代理出口企业需证明无主观骗税故意
1. False shipping bills alone cannot directly prove export tax rebate fraud
2. A complete evidence chain including false invoices, fund recycling, and false foreign exchange receipts must be verified
3. Export agency enterprises need to prove no subjective intention to commit tax fraud
外贸企业合规建议：
1. 严格审核合作方资质
2. 完善单证管理制度
3. 定期进行税务合规审查
Compliance Suggestions for Foreign Trade Enterprises:
1. Strictly review partner qualifications
2. Improve document management system
3. Conduct regular tax compliance reviews
本案中，检察机关最终以"事实不清、证据不足"作出不起诉决定，为外贸企业提供了重要的法律风险防范参考。
In this case, the procuratorial organ finally made a non-prosecution decision on the grounds of "unclear facts and insufficient evidence", providing important legal risk prevention reference for foreign trade enterprises.
