外贸独立站必备条件与谷歌海外推广指南 - 警惕"伪独立站"陷阱
外贸独立站真正热起来是疫情之后，因为疫情期间，很多人都想做口罩、消毒液等疫情产品，但是很多第三方电商平台，包括著名的B2B平台需要疫情产品的白名单才可以展示。这时候独立站因其独立性，可以自己上传想要的产品而火速燃遍大江南北。
The real popularity of foreign trade independent websites came after the pandemic. During the pandemic, many people wanted to sell epidemic prevention products like masks and disinfectants, but most third-party e-commerce platforms, including famous B2B platforms, required these products to be on a whitelist for display. At this time, independent websites quickly became popular across the country because of their independence in uploading any products.
真正独立站的三大特征 | Three Characteristics of Genuine Independent Websites
1. 网址独立：有自己独立的网址，专属的"全球线上名片"，让品牌全球化，海外客户都能找到你的好产品！
1. Independent URL: Have your own independent domain name, a unique "global online business card" that helps globalize your brand and allows overseas customers to find your quality products!
2. 运营独立：网站打造什么样子，上传哪类产品等都是自己独立决断，而不用考虑第三方平台的政策。
2. Independent Operation: You can independently decide how to design your website and what products to upload without worrying about third-party platform policies.
3. 流量独立：无论是谷歌、脸书等付费引流来的流量，还是网站带来的自然流量，都属于自己的私域流量。
3. Independent Traffic: All traffic, whether from paid channels like Google and Facebook or organic traffic, belongs to your private domain.
警惕伪独立站 | Beware of Fake Independent Websites
很多人不知道，自己做的独立站，其实是伪独立站。比如从Shopify上建的"独立站"，你真正独立的可能只有域名而已。
Many people don't realize that their so-called "independent websites" are actually fake. For example, websites built on Shopify may only have an independent domain name.
伪独立站的问题 | Problems of Fake Independent Websites:
- 没有网站真正所有权（拿不到源代码和数据库）
- No real ownership of the website (cannot access source code and database)
- 客户信息和销售数据被他人掌控
- Customer information and sales data are controlled by others
- 后期扩展性受限
- Limited scalability in the future
- 平台可能截留流量和客户
- The platform may intercept your traffic and customers
外贸独立站必备条件 | Essential Conditions for Foreign Trade Independent Websites
1. 专业建站服务：找靠谱的专业做网站的公司，确保网站所有权
1. Professional Website Building Service: Find reliable professional website building companies to ensure website ownership
2. 营销推广准备：留有后期打广告推广的窗口，选择提供一站式营销服务的公司
2. Marketing Preparation: Reserve space for future advertising and choose companies that provide one-stop marketing services
3. 谷歌海外推广：选择有丰富Google Ads经验的推广团队，确保投放效果
3. Google Overseas Promotion: Choose promotion teams with rich Google Ads experience to ensure advertising effectiveness
外贸人必看：15年外贸老鸟经验分享，关注获取完整外贸视频教程。
Must-read for foreign traders: 15-year foreign trade veteran shares experience, follow us to get complete foreign trade video tutorials.
