北京谷歌竞价推广宠物用品外贸实战技巧（必读）
外贸市场现状与机遇
The Current Situation and Opportunities in Foreign Trade
宠物用品行业的盈利能力很大程度上取决于外贸业务。过去三年疫情期间经济低迷的主要原因就是外贸渠道受阻。一旦外贸开放，市场立即就会活跃起来。中国具有显著的价格优势、强大的生产能力和完整的产业链，这些都是其他发展中国家所不具备的。而外国客户的采购价格，对我们来说往往意味着可观的利润空间！
The profitability of the pet products industry largely depends on foreign trade. The main reason for the economic downturn during the three-year pandemic was the obstruction of foreign trade channels. Once foreign trade opens up, the market will immediately become active. China has significant price advantages, strong production capacity and complete industrial chains, which are not available in other developing countries. The purchasing prices from foreign customers often mean considerable profit margins for us!
外贸市场格局分析
Analysis of Foreign Trade Market Structure
目前义乌和广州的外贸市场主要由温州人和福建人主导。一些温州人在国外设有仓库，每天安排车辆配送，这是外贸中比较常见的情况。另一种情况是中间商，如外贸公司或个人外贸从业者，他们通过转手货物给外国客户赚取差价。目前这两种模式占主导地位，真正直接与外国客户做生意的很少。由于沟通障碍或网络限制等问题，大多数工厂难以直接对接外国客户，这些都是实际存在的困难。
Currently, the foreign trade markets in Yiwu and Guangzhou are mainly dominated by people from Wenzhou and Fujian. Some Wenzhou businessmen have warehouses abroad and arrange daily deliveries, which is a common scenario in foreign trade. Another situation involves intermediaries, such as trading companies or individual traders, who make profits by reselling goods to foreign customers. These two models currently dominate the market, with very few businesses dealing directly with foreign customers. Due to communication barriers or internet restrictions, most factories find it difficult to directly connect with foreign clients, which are real challenges.
未来外贸发展趋势
Future Trends in Foreign Trade
就目前形势来看，中间商仍有生存空间，因为信息差的存在。中间商可以整合多个产品品类，简化采购流程，同时外国客户寻找货源也确实不容易。但随着互联网的开放，中间商的利润空间将不断被压缩。未来，工厂需要主动开发客户，直接面对外国买家才能获得更好的利润。没有自主开发客户能力的企业将难以生存。
In the current situation, intermediaries still have room to survive due to information asymmetry. Intermediaries can integrate multiple product categories and simplify the procurement process, while it's indeed difficult for foreign customers to find sources. However, with the opening of the internet, the profit margins of intermediaries will continue to shrink. In the future, factories need to actively develop customers and deal directly with foreign buyers to obtain better profits. Companies without the ability to independently develop customers will find it difficult to survive.
外贸客户获取方法
Methods for Acquiring Foreign Trade Customers
未来外贸将朝着"小而精"的方向发展，大批量批发模式将不再适用。开发客户资源将成为重点。我们可以通过Facebook、WhatsApp、YouTube等社交媒体大量发布产品信息，外国客户通常会关注相关群组，产品经理会主动联系我们。另外，通过Google搜索获取客户邮箱并发送开发邮件，是目前免费且有效的方法。
In the future, foreign trade will develop in the direction of "small but refined", and the large-scale wholesale model will no longer be applicable. Developing customer resources will become the focus. We can post product information in large quantities on social media such as Facebook, WhatsApp, and YouTube. Foreign customers usually pay attention to relevant groups, and product managers will contact us proactively. In addition, searching for customer emails through Google and sending development emails is currently a free and effective method.
总结
Conclusion
外贸是利润丰厚的领域，每个人都想分一杯羹。在这种竞争环境下，我们必须建立自己的核心竞争力。如果没有真正的实力，就会被市场无情淘汰。市场是残酷的，但机会永远留给有准备的人！
Foreign trade is a profitable field, and everyone wants a piece of the pie. In this competitive environment, we must establish our own core competitiveness. Without real strength, we will be mercilessly eliminated by the market. The market is cruel, but opportunities always favor those who are prepared!
