2015年亚马逊跨境电商十大事件盘点：从Dash Button到Prime Day
【编者按】都说"以史为鉴，可以知兴替"，在继续谱写2016年跨境出口电商行业华丽篇章之初，我们需要"温故知新"2015年行业里那些依然历历在目的瑰丽瞬间。
[Editor's Note] As the saying goes, "History as a mirror can reveal the rise and fall." As we embark on writing a magnificent new chapter for cross-border e-commerce in 2016, it's essential to review the memorable highlights of 2015.
Top10：亚马逊推出Dash Button可一键购买日用品
Top 10: Amazon Launches Dash Button for One-Click Daily Necessities Purchase
2015年4月1日，亚马逊宣布推出Dash Button硬件产品，用户只需一键点击即可购买卫生纸、洗衣粉等日常用品。推出之初有18个按钮，硬件本身免费但需要是亚马逊会员。
On April 1, 2015, Amazon announced the Dash Button hardware product, allowing users to purchase daily necessities like toilet paper and laundry detergent with one click. Initially launched with 18 buttons, the hardware was free but required Amazon Prime membership.
Top9：亚马逊上线手工艺品平台Handmade
Top 9: Amazon Launches Handmade Crafts Platform
2015年10月，亚马逊手工艺品平台Handmade正式上线，被视为Etsy的最大竞争对手。平台已获得全球60多个国家8万多款产品支持，涵盖家居、首饰等六大类。
In October 2015, Amazon officially launched Handmade, considered Etsy's biggest competitor. The platform already featured over 80,000 products from more than 60 countries, covering six major categories including home decor and jewelry.
Top8：亚马逊推出B2B平台Amazon Business
Top 8: Amazon Launches B2B Platform Amazon Business
2015年4月28日，亚马逊推出面向企业客户的B2B平台Amazon Business，提供从办公用品到重型工业设备等数百万种商品。买家需注册公司并通过审查才能采购。
On April 28, 2015, Amazon launched Amazon Business, a B2B platform offering millions of products from office supplies to heavy industrial equipment. Buyers needed company registration and approval to make purchases.
Top7：亚马逊关闭第三方点击付费广告服务
Top 7: Amazon Terminates Third-Party Pay-Per-Click Ad Service
2015年10月，亚马逊永久终止第三方点击付费广告服务。此前该服务允许非亚马逊卖家购买广告位，将购物者从亚马逊转向零售商网站。
In October 2015, Amazon permanently terminated its third-party pay-per-click ad service, which previously allowed non-Amazon sellers to purchase ad space redirecting shoppers to retailer websites.
Top6：亚马逊欧洲、日本站点在华组建顾问团队
Top 6: Amazon Europe and Japan Sites Establish Advisory Teams in China
2015年3月，亚马逊为欧洲和日本站点组建专门顾问团队负责招商等工作。日本站还为第三方卖家免费开通"添加图文描述"服务，有利于提高转化率。
In March 2015, Amazon established specialized advisory teams for its European and Japanese sites. The Japan site also offered free "image-text description" service for third-party sellers to improve conversion rates.
Top5：亚马逊开始承认中国小包
Top 5: Amazon Begins Recognizing China Post Small Packages
2015年7月1日起，亚马逊开始承认中国邮政产品如E邮宝等，欧美日顾客可在账户中看到妥投信息。此举有利于增加国外顾客购买信心，降低交易摩擦。
Starting July 1, 2015, Amazon began recognizing China Post products like ePacket, allowing customers in US, Europe and Japan to see delivery information. This helped boost international buyer confidence and reduce transaction friction.
Top4：亚马逊全球开店推出中文支持服务
Top 4: Amazon Global Selling Launches Chinese Support Services
2015年初，美国站点推出全中文卖家支持；7月美英站支持全中文后台；12月德日站点后台也支持中文。这是亚马逊对中国卖家的扶持政策。
In early 2015, Amazon US launched full Chinese seller support; by July the US and UK sites supported full Chinese backend; in December, German and Japanese sites followed. This was Amazon's support policy for Chinese sellers.
Top3：亚马逊新推FBA S&L服务并上调美国站费用
Top 3: Amazon Launches FBA S&L Service and Raises US Site Fees
2015年6月推出FBA small and light服务针对小轻商品；2016年2月拟上调美国站物流费用。业内人士指出市场更青睐优质产品，卖家需提升产品质量。
In June 2015, Amazon launched FBA Small and Light for small, lightweight items; planned to raise US logistics fees in February 2016. Industry experts noted the market favored quality products, requiring sellers to improve product quality.
Top2：亚马逊平台全面下架平衡车
Top 2: Amazon Completely Removes Hoverboards from Platform
2015年12月14日，因安全隐患亚马逊全面下架平衡车，美英市场出现退货潮。"中国制造"再次成为焦点，产品安全问题引发广泛关注。
On December 14, 2015, Amazon completely removed hoverboards due to safety concerns, triggering return waves in US and UK markets. "Made in China" became a focus again, with product safety issues drawing widespread attention.
Top1：亚马逊20周年推出Prime Day全球促销
Top 1: Amazon's 20th Anniversary Prime Day Global Promotion
2015年7月15日亚马逊20周年店庆，9大站点联手推出Prime Day全球购物促销。数据显示美国日销量同比增长80%，欧洲增长40%，Prime会员消费能力惊人。
On July 15, 2015, Amazon's 20th anniversary, nine sites jointly launched the Prime Day global promotion. Data showed US daily sales increased 80% year-over-year, Europe 40%, demonstrating Prime members' impressive purchasing power.
