评价好的H5游戏推广与谷歌竞价推广解析 | 外贸新手必看指南
评价好的H5游戏推广与谷歌竞价推广解析 | 外贸新手必看指南
Effective H5 Game Promotion & Google Ads Explained | Must-Read for Foreign Trade Beginners
一、如何评价H5游戏推广效果？
1. How to Evaluate H5 Game Promotion Effectiveness?
优质的H5游戏推广需要关注以下核心指标：用户留存率、转化率、分享率以及ROI（投资回报率）。通过数据分析工具可以精准追踪这些关键数据。
Quality H5 game promotion should focus on core metrics: user retention rate, conversion rate, sharing rate and ROI. These key data can be accurately tracked through analytics tools.
二、什么是谷歌竞价推广？
2. What is Google Ads Promotion?
谷歌竞价推广（Google Ads）是通过关键词竞价在谷歌搜索结果页展示广告的营销方式。它具有精准定位、效果可量化等优势，是外贸企业获取海外客户的重要渠道。
Google Ads is a marketing method that displays ads on Google search results through keyword bidding. With advantages like precise targeting and measurable results, it's a crucial channel for foreign trade companies to acquire overseas clients.
三、外贸新手必看：英语能力的重要性
3. Must-Know for Foreign Trade Beginners: The Importance of English
做外贸必须掌握英语的两大核心原因：
Two core reasons why English is essential for foreign trade:
- 客户沟通：日常交流、商务函电、合同谈判均需使用英语
- Business communication: Daily interaction, business correspondence and contract negotiation all require English
- 贸易流程：进出口报关、货运单据等专业文件均为英文版本
- Trade procedures: Professional documents like customs declaration and shipping documents are in English
特别提示：企业主可聘请专业人才弥补语言短板，但业务人员必须具备英语能力才能高效开展外贸工作。
Special Note: Business owners can hire professionals to compensate for language barriers, but sales staff must have English proficiency to conduct foreign trade effectively.
