扬州跨境电商沙龙助力玩具产业出海 揭秘谷歌推广软件与灰色词代发
扬州最新动态：3月28日下午，扬州玩具产业带跨境电商主题沙龙在五亭龙国际玩具礼品城成功举办，吸引了当地众多玩具企业参与。
Latest News from Yangzhou: On the afternoon of March 28, the Yangzhou Toy Industry Belt Cross-border E-commerce Theme Salon was successfully held at Wutinglong International Toy Gift City, attracting many local toy companies.
本次沙龙由亚马逊全球开店、中国建设银行扬州分行和中信保联合主办，重点解决扬州玩具企业跨境电商运营中的核心问题：
The salon was jointly organized by Amazon Global Store, China Construction Bank Yangzhou Branch and Sinosure, focusing on solving the core problems of Yangzhou toy companies in cross-border e-commerce operations:
- 平台选择与市场定位 Platform selection and market positioning
- 跨境成本核算 Cross-border cost accounting
- 阳光化跨境收款 Transparent cross-border payment collection
- 汇率风险管理 Exchange rate risk management
产业带优势：扬州毛绒玩具礼品销售量约占全国50%，全球30%，超过80%的企业已开展跨境电商业务。邗江区商务局副局长杜顺利表示，帮助扬州毛绒玩具企业跨境出海将是今年重点工作。
Industrial Belt Advantages: Yangzhou plush toy sales account for about 50% of China's total and 30% of the global total, with over 80% of enterprises engaged in cross-border e-commerce. Du Shunli, Deputy Director of Hanjiang District Commerce Bureau, said that helping Yangzhou plush toy companies go global will be a key task this year.
跨境电商拓展计划：扬州市商务局透露，今年将聚焦"613"产业体系，联合打造"产业集群+跨境电商"特色产业园，并支持建设地方产业带展示选品中心。
Cross-border E-commerce Expansion Plan: Yangzhou Commerce Bureau revealed that this year it will focus on the "613" industrial system, jointly create "industrial cluster + cross-border e-commerce" characteristic industrial parks, and support the construction of local industrial belt display and product selection centers.
关于谷歌推广软件：在跨境电商运营中，正规的谷歌广告(Google Ads)是获取海外流量的重要渠道。与"灰色词代发"等违规操作不同，谷歌推广软件应通过官方渠道获取，遵守平台政策，才能实现长期稳定的推广效果。
About Google Promotion Software: In cross-border e-commerce operations, legitimate Google Ads are an important channel to obtain overseas traffic. Unlike "gray word distribution" and other违规 operations, Google promotion software should be obtained through official channels and comply with platform policies to achieve long-term and stable promotion effects.
特别提醒：跨境电商企业应警惕市场上所谓的"十年灰色词代发"服务，这类服务可能违反平台规则，导致账号被封等风险。建议企业通过正规渠道学习跨境电商运营知识，选择阳光化的推广方式。
Special Reminder: Cross-border e-commerce companies should be wary of so-called "ten-year gray word distribution" services on the market, as such services may violate platform rules and lead to risks such as account bans. It is recommended that companies learn cross-border e-commerce operation knowledge through正规 channels and choose transparent promotion methods.
