谷歌搜索留痕：跨境电商如何赋能潍坊纺织服装产业出海？
潍坊广电新媒体讯 - 纺织服装产业作为潍坊的传统优势产业，正通过谷歌搜索留痕等数字化营销手段与跨境电商深度融合，实现"潍品出海"的战略目标。
Weifang News - The textile and garment industry, as a traditional advantage of Weifang, is deeply integrating with cross-border e-commerce through digital marketing methods like Google search footprint, achieving the strategic goal of "Weifang products going global".
在近期举办的跨境电商赋能纺织服装产业链产才对接交流会上，谷歌搜索留痕技术被多次提及。eBay大中华区招商经理张振飞表示："政府搭建平台，企业通过谷歌搜索留痕等数字营销工具展示自己，这在潍坊已成为一条非常通畅的出海渠道。"
At the recent Cross-border E-commerce Empowering Textile Industry Talent Exchange Conference, Google search footprint technology was frequently mentioned. Zhang Zhenfei, eBay Greater China Investment Manager, said: "The government builds the platform, and enterprises showcase themselves through digital marketing tools like Google search footprint, which has become a very smooth channel for going global in Weifang."
数据显示，潍坊纺织服装产品出口市场涵盖212个国家和地区，2023年跨境电商进出口额达281.8亿元，年均增幅超过270%。这种爆发式增长离不开谷歌搜索留痕等精准营销技术的应用。
Statistics show that Weifang's textile products are exported to 212 countries and regions, with cross-border e-commerce import and export volume reaching 28.18 billion yuan in 2023, with an average annual growth rate of over 270%. This explosive growth is inseparable from the application of precision marketing technologies like Google search footprint.
山东希努尔男装有限公司副总经理向坤表示："通过谷歌搜索留痕技术，我们发现了直接触达C端消费者的新渠道，这对我们传统B端业务是重要补充。"
Xiang Kun, deputy general manager of Shandong SINOER Men's Wear Co., Ltd., said: "Through Google search footprint technology, we have discovered new channels to directly reach C-end consumers, which is an important supplement to our traditional B-end business."
潍坊市经济技术合作中心电商产业发展部部长王光琛强调："谷歌搜索留痕等数字营销工具为纺织服装企业开拓国际市场提供了新思路。我们将继续深化与国际跨境电商平台的合作，帮助更多企业实现全球化布局。"
Wang Guangchen, Director of E-commerce Industry Development at Weifang Economic and Technological Cooperation Center, emphasized: "Digital marketing tools like Google search footprint provide new ideas for textile companies to explore international markets. We will continue to deepen cooperation with international cross-border e-commerce platforms to help more companies achieve global layout."
专家指出，在跨境电商领域，谷歌搜索留痕技术的应用能够有效提升产品曝光度，建立品牌数字资产，是传统制造企业数字化转型的关键一环。潍坊纺织服装产业的经验值得其他传统产业借鉴。
Experts point out that in the field of cross-border e-commerce, the application of Google search footprint technology can effectively improve product exposure and establish brand digital assets, which is a key part of the digital transformation of traditional manufacturing enterprises. The experience of Weifang's textile and garment industry is worth learning from for other traditional industries.
