为什么选择谷歌推广?松山湖智能宠物用品企业海外营销成功案例
为什么选择谷歌推广?松山湖智能宠物用品企业海外营销成功案例
Why Choose Google Ads? Success Story of Smart Pet Products from Songshan Lake Going Global
编者按:创新是引领发展的第一动力。作为东莞高质量发展的核心引擎,松山湖聚焦"科技创新+先进制造",培育出一批以技术创新为牵引的优秀企业。本文将分享一家智能宠物用品企业的海外营销成功经验。
Editor's Note: Innovation is the primary driving force for development. As the core engine of Dongguan's high-quality development, Songshan Lake focuses on "technological innovation + advanced manufacturing", nurturing a group of outstanding technology-driven enterprises. This article shares the overseas marketing success story of a smart pet products company.
智能猫砂盆、向日葵逗猫器、Mini宠物缝纫机...位于松山湖的胡瓜科技平均每年推出9款创新宠物产品,其中智能猫砂盆单品销售额已突破千万元。
Smart litter boxes, sunflower cat teasers, mini pet sewing machines... Huku Technology in Songshan Lake launches an average of 9 innovative pet products annually, with its smart litter box achieving sales exceeding 10 million yuan.
市场导向:精准切入宠物赛道
Market Orientation: Precisely Targeting the Pet Industry
胡瓜科技联合创始人杨松聪表示:"通过海外客户资源和香港的市场调研能力,我们明确了智能猫砂盆的基础功能需求。"数据显示,中国养猫人群占比达59.5%,智能宠物用品市场潜力巨大。
"Through overseas client resources and Hong Kong's market research capabilities, we identified the basic functional requirements for smart litter boxes," said Yang Songcong, co-founder of Huku Technology. Data shows that cat owners account for 59.5% of Chinese pet owners, indicating huge market potential for smart pet products.
技术创新:40只猫的"产品测试团队"
Technological Innovation: A "Product Testing Team" of 40 Cats
为确保产品体验,团队饲养了40只猫进行测试,并与广东华南工业设计院合作研发"基于重量传感器的宠物排泄数据测算方法",申请了多项专利。其智能猫砂盆具有筒仓一体结构,杜绝"夹猫"风险,体积为同类最小。
To ensure product experience, the team kept 40 cats for testing and collaborated with South China Industrial Design Institute to develop a "weight sensor-based pet excretion data calculation method", obtaining multiple patents. Their smart litter box features an integrated silo structure to prevent "cat pinching" risks, with the smallest size in its category.
谷歌推广:打开全球市场的金钥匙
Google Ads: The Golden Key to Global Markets
2022年5月,产品通过谷歌广告等渠道推向欧美及国内大型电商平台,目前销售额已超千万元。谷歌推广的优势在于:
In May 2022, the products were launched on major e-commerce platforms in Europe, America and China through Google Ads, achieving sales exceeding 10 million yuan. The advantages of Google Ads include:
- 精准定位全球潜在客户 | Precise targeting of global potential customers
- 多语言广告投放支持 | Multilingual ad delivery support
- 实时数据分析和优化 | Real-time data analysis and optimization
- 高投资回报率 | High ROI
松山湖的产业支持政策为企业发展提供了重要助力。胡瓜科技加入了"东莞市新一代信息技术知识产权产业联盟",持续提升品牌价值。
Songshan Lake's industrial support policies have provided significant assistance to enterprise development. Huku Technology joined the "Dongguan New Generation Information Technology Intellectual Property Industry Alliance" to continuously enhance brand value.
专家建议:对于希望拓展海外市场的企业,谷歌推广配合本地化产品设计和精准市场定位,是值得优先考虑的营销组合策略。
Expert Advice: For enterprises looking to expand overseas markets, Google Ads combined with localized product design and precise market positioning is a marketing mix strategy worth prioritizing.
