外贸新手建站指南：从零开始搭建Google推广竞价网站

外贸新手建站指南：从零开始搭建Google推广竞价网站

Beginner's Guide to Building a Foreign Trade Website: From Scratch to Google Ads

对于外贸新手而言，不知道如何搭建网站是一个普遍存在的问题。实际上，利用开源程序可以迅速搭建出简洁的外贸站点。WordPress是全球使用量最大的CMS开源程序，它拥有丰富的主题和插件，操作后台也相对简单，因此被广泛应用于搭建外贸站点。

For foreign trade beginners, not knowing how to build a website is a common problem. In fact, using open source programs can quickly build a simple foreign trade site. WordPress is the world's most used CMS open source program, with rich themes and plugins, and the operation background is relatively simple, so it is widely used in building foreign trade sites.

为什么选择WordPress建站？

Why Choose WordPress?

如今，通过外贸网站进行海外营销已成为众多外贸企业和SOHO们的必然选择。WordPress程序搭建的网站符合搜索引擎优化标准，有利于网站在搜索引擎中的排名，从而带来稳定的流量和订单。

Nowadays, overseas marketing through foreign trade websites has become an inevitable choice for many foreign trade companies and SOHOs. Websites built with WordPress meet SEO standards, which helps the website rank in search engines, thereby bringing stable traffic and orders.

建站三步走

Three Steps to Build a Website

第一步：安装WordPress程序
需要购买域名和主机空间。推荐HostEas美国主机，性价比高，提供半价折扣，还免费赠送域名。

Step 1: Install WordPress
You need to purchase a domain name and hosting space. HostEas US hosting is recommended, cost-effective, offering 50% discount and free domain name.

第二步：安装主题和插件
推荐使用WooCommerce插件及支持该插件的主题。WooCommerce是基于WordPress开发的免费电子商务系统插件，功能强大。

Step 2: Install Themes and Plugins
It is recommended to use WooCommerce plugin and themes that support it. WooCommerce is a free e-commerce system plugin developed based on WordPress with powerful functions.

第三步：增加和调整页面
根据网站需求增加页面、产品分类目录以及导航等内容，并进行调整。

Step 3: Add and Adjust Pages
Add pages, product categories and navigation according to the needs of the website, and make adjustments.

谷歌推广竞价怎么做？

How to Do Google Ads?

1. 注册Google Ads账户
2. 设置广告系列目标（销售、潜在客户等）
3. 选择广告类型（搜索广告、展示广告等）
4. 设置预算和出价策略
5. 创建广告组和广告文案
6. 添加关键词（使用Google关键词规划师）
7. 设置目标地理位置和语言
8. 启动广告并持续优化

1. Register a Google Ads account
2. Set campaign goals (sales, leads, etc.)
3. Select ad type (search ads, display ads, etc.)
4. Set budget and bidding strategy
5. Create ad groups and ad copy
6. Add keywords (using Google Keyword Planner)
7. Set target locations and languages
8. Launch ads and continuously optimize

提示：外贸网站建议先做好SEO基础优化，再结合Google Ads推广，效果更佳。

Tip: For foreign trade websites, it is recommended to first complete basic SEO optimization, and then combine with Google Ads promotion for better results.